Ferrovie dello Stato Italiane at the Borsa Internazionale del Turismo (International Tourist Exchange)
BIT Milano 2024, the international exhibition on innovation and sustainability in tourism, was held from Sunday 4 February to Tuesday 6 February at the Allianz MiCo Conference Centre. Among the exhibitors were Trenitalia, the lead company of the Passenger Business Unit of the Ferrovie dello Stato Italiane Group, and Fondazione FS.
Four main themes were examined: trends, sustainability, innovation and start-ups, to offer a global vision of a wide range of destinations and activities, with particular attention to people and the environment to ensure ever greater sensitivity to individual requirements.
Sustainability continues to be a key issue for decisions based on greater awareness and travel solutions that protect the environment and the economy.
Trenitalia was the official carrier of the exhibition, presenting a comfortable, sustainable and convenient travel experience for journeying between the main Italian cities.
The train plays a vital role in tourism, it is the world’s most environment-friendly means of transport while high-speed links deliver an increasingly efficient service.
