{"id":72824,"date":"2026-08-05T13:05:35","date_gmt":"2026-08-05T16:05:35","guid":{"rendered":"https:\/\/todologisticanews.com\/site\/?p=72824"},"modified":"2026-08-06T16:21:26","modified_gmt":"2026-08-06T19:21:26","slug":"colombia-impulsa-su-promocion-con-primera-mision-comercial-en-australia","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/colombia-impulsa-su-promocion-con-primera-mision-comercial-en-australia\/","title":{"rendered":"Colombia impulsa su promoci\u00f3n con primera misi\u00f3n comercial en Australia"},"content":{"rendered":"\n<p>Colombia desarrolla entre el <strong>3 y el 6 de agosto<\/strong> su primera <strong>misi\u00f3n comercial tur\u00edstica en Australia<\/strong>, una iniciativa liderada por <strong>ProColombia<\/strong> para diversificar los mercados internacionales y atraer visitantes de alto valor. La agenda re\u00fane a siete empresas colombianas del sector con mayoristas y agencias de viaje de <strong>S\u00eddney, Melbourne y Brisbane<\/strong>, fortaleciendo los v\u00ednculos comerciales entre ambos mercados.<\/p>\n\n\n\n<h2>Un mercado estrat\u00e9gico para el turismo<\/h2>\n\n\n\n<p>Aunque Australia no representa un mercado masivo, ProColombia lo considera estrat\u00e9gico por el perfil de sus viajeros. Los turistas australianos se caracterizan por un elevado gasto promedio, el inter\u00e9s por destinos de larga distancia y la preferencia por experiencias sostenibles, de naturaleza y culturales.<\/p>\n\n\n\n<p>Seg\u00fan la presidenta de ProColombia, Carmen Caballero, esta misi\u00f3n abre un mercado poco explorado y establece las bases para una estrategia de largo plazo orientada a posicionar la biodiversidad y el patrimonio cultural colombiano entre viajeros que buscan experiencias aut\u00e9nticas y responsables.<\/p>\n\n\n\n<h2>Ruedas de negocios en tres ciudades<\/h2>\n\n\n\n<p>La <strong>misi\u00f3n comercial tur\u00edstica de Colombia<\/strong> contempla reuniones de negocios B2B y encuentros personalizados entre operadores colombianos y compradores australianos.<\/p>\n\n\n\n<p>La agenda comenz\u00f3 con una rueda de negocios en <strong>S\u00eddney<\/strong>, continuar\u00e1 en <strong>Melbourne<\/strong> y concluir\u00e1 en <strong>Brisbane<\/strong> con una jornada de networking. El objetivo es generar alianzas comerciales que impulsen un flujo sostenido de turistas hacia distintas regiones colombianas.<\/p>\n\n\n\n<h2>Crecen las llegadas desde Australia<\/h2>\n\n\n\n<p>De acuerdo con cifras de <strong>Migraci\u00f3n Colombia<\/strong>, procesadas por ProColombia, el pa\u00eds recibi\u00f3 <strong>17.884 viajeros australianos en 2025<\/strong>, un crecimiento del <strong>2,9%<\/strong> frente a las <strong>17.380 llegadas<\/strong> registradas en 2024.<\/p>\n\n\n\n<p>Los destinos m\u00e1s visitados por estos turistas fueron <strong>Bogot\u00e1, Medell\u00edn, Cartagena de Indias, Cali y Santa Marta<\/strong>.<\/p>\n\n\n\n<p>Con esta iniciativa, Colombia busca fortalecer su presencia en Ocean\u00eda, ampliar la promoci\u00f3n internacional de su oferta tur\u00edstica y consolidar nuevos mercados emisores interesados en experiencias de naturaleza, cultura y turismo sostenible.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><em>TodologisticaNEWS: Las principales noticias sobrepuertos, log\u00edstica, transporte y comercio exterior<\/em><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"Colombia desarrolla entre el 3 y el 6 de agosto su primera misi\u00f3n comercial tur\u00edstica...","protected":false},"author":957,"featured_media":72861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[72,11333],"tags":[10399,282,3773,10400,10344,15091,15092,5338,15093,10620],"yst_prominent_words":[8013,1087,1413,3890,699,1014,692,4185,1083,5319],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2026\/08\/Banner_cOLOMBIA_06-08-2026.jpg","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"I1DkgoPZ1j\"><a href=\"https:\/\/todologisticanews.com\/site\/colombia-impulsa-su-promocion-con-primera-mision-comercial-en-australia\/\">Colombia impulsa su promoci\u00f3n con primera misi\u00f3n comercial en Australia<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/colombia-impulsa-su-promocion-con-primera-mision-comercial-en-australia\/embed\/#?secret=I1DkgoPZ1j\" width=\"500\" height=\"350\" title=\"\u00abColombia impulsa su promoci\u00f3n con primera misi\u00f3n comercial en Australia\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"I1DkgoPZ1j\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),l=0;l<n.length;l++)n[l].style.display=\"none\";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=d.createElement(\"a\"),a=d.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n"},"_links":{"self":[{"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/posts\/72824"}],"collection":[{"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/users\/957"}],"replies":[{"embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/comments?post=72824"}],"version-history":[{"count":1,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/posts\/72824\/revisions"}],"predecessor-version":[{"id":72825,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/posts\/72824\/revisions\/72825"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/media\/72861"}],"wp:attachment":[{"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/media?parent=72824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/categories?post=72824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/tags?post=72824"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/yst_prominent_words?post=72824"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/series?post=72824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}