{"id":72525,"date":"2026-07-23T15:48:07","date_gmt":"2026-07-23T18:48:07","guid":{"rendered":"https:\/\/todologisticanews.com\/site\/?p=72525"},"modified":"2026-07-23T17:56:16","modified_gmt":"2026-07-23T20:56:16","slug":"colombia-fortalece-su-mercado-de-retail-y-foodservice-para-atraer-inversiones","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/colombia-fortalece-su-mercado-de-retail-y-foodservice-para-atraer-inversiones\/","title":{"rendered":"Colombia fortalece su mercado de retail y foodservice para atraer inversiones"},"content":{"rendered":"\n<p>Colombia contin\u00faa consolid\u00e1ndose como un mercado atractivo para la inversi\u00f3n en <strong>retail y foodservice<\/strong>, impulsado por el crecimiento del consumo, la modernizaci\u00f3n de los canales de comercializaci\u00f3n y la expansi\u00f3n del sector gastron\u00f3mico.<\/p>\n\n\n\n<p>Seg\u00fan datos de <strong>ProColombia<\/strong>, el entorno econ\u00f3mico favorable y la evoluci\u00f3n de los h\u00e1bitos de compra est\u00e1n creando nuevas oportunidades para cadenas nacionales e internacionales interesadas en ampliar su presencia en el pa\u00eds.<\/p>\n\n\n\n<h2>Crecen el consumo y las ventas del comercio minorista<\/h2>\n\n\n\n<p>Durante 2025, la econom\u00eda colombiana creci\u00f3 <strong>2,6%<\/strong>, mientras que las actividades de comercio, transporte, alojamiento y servicios de comida registraron un avance del <strong>4,6%<\/strong>, de acuerdo con el Departamento Administrativo Nacional de Estad\u00edstica (DANE).<\/p>\n\n\n\n<p>Por su parte, <strong>Euromonitor International<\/strong> inform\u00f3 que el comercio minorista de alimentos pas\u00f3 de <strong>USD 36.900 millones<\/strong> en 2020 a <strong>USD 52.700 millones<\/strong> en 2025, un crecimiento cercano al <strong>43%<\/strong> en cinco a\u00f1os.<\/p>\n\n\n\n<p>Adem\u00e1s, el mercado total de retail alcanz\u00f3 ventas por <strong>USD 80.700 millones<\/strong> durante 2025. De ese total, el <strong>65,2%<\/strong> correspondi\u00f3 a alimentos y bebidas, lo que refleja la importancia de esta categor\u00eda dentro del consumo de los hogares colombianos.<\/p>\n\n\n\n<h2>El mercado gastron\u00f3mico mantiene su expansi\u00f3n<\/h2>\n\n\n\n<p>Las proyecciones de Euromonitor indican que el mercado de restaurantes aumentar\u00e1 de <strong>USD 11.100 millones<\/strong> en 2025 a m\u00e1s de <strong>USD 14.000 millones<\/strong> en 2030.<\/p>\n\n\n\n<p>Asimismo, se estima que el sector de foodservice mantendr\u00e1 una tasa de crecimiento anual cercana al <strong>5%<\/strong>, impulsado por consumidores que buscan mayor conveniencia, calidad e innovaci\u00f3n.<\/p>\n\n\n\n<p>La presidenta de <strong>ProColombia<\/strong>, <strong>Carmen Caballero<\/strong>, afirm\u00f3 que Colombia re\u00fane las condiciones que buscan las empresas interesadas en expandirse en Am\u00e9rica Latina, gracias a un mercado din\u00e1mico, canales modernos de distribuci\u00f3n y oportunidades de crecimiento de largo plazo.<\/p>\n\n\n\n<h2>Nuevos formatos impulsan la inversi\u00f3n<\/h2>\n\n\n\n<p>El informe destaca que los formatos de descuento contin\u00faan ganando participaci\u00f3n en el mercado. Entre 2022 y 2025, <strong>D1<\/strong> increment\u00f3 su participaci\u00f3n en las ventas de alimentos del <strong>7,6% al 10,3%<\/strong>, mientras que <strong>Ara<\/strong> pas\u00f3 del <strong>4,7% al 7,3%<\/strong>.<\/p>\n\n\n\n<p>Por otra parte, supermercados e hipermercados fortalecen sus estrategias omnicanal, mientras el comercio electr\u00f3nico, las marcas propias y los formatos de proximidad siguen creciendo.<\/p>\n\n\n\n<p>En el segmento de foodservice, los restaurantes incorporan modelos h\u00edbridos que combinan la atenci\u00f3n presencial con canales digitales y plataformas de entrega a domicilio. Adem\u00e1s, aumentan las inversiones en tecnolog\u00eda, log\u00edstica y sostenibilidad para responder a las nuevas preferencias de los consumidores.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><em>TodologisticaNEWS: Las principales noticias sobre puertos, log\u00edstica, transporte y comercio exterior<\/em><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"Colombia contin\u00faa consolid\u00e1ndose como un mercado atractivo para la inversi\u00f3n en retail y foodservice, impulsado...","protected":false},"author":957,"featured_media":72538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[72,11333],"tags":[282,426,12748,12984,14854,14853,14852,9054,100,10344,9424,14855],"yst_prominent_words":[935,1659,1087,700,1631,933,2654,4160,3246,1014,2661,689,1772],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2026\/07\/Banner_Colombia_23-07-2026.jpg","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"rqyqDFKiaD\"><a href=\"https:\/\/todologisticanews.com\/site\/colombia-fortalece-su-mercado-de-retail-y-foodservice-para-atraer-inversiones\/\">Colombia fortalece su mercado de retail y foodservice para atraer inversiones<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/colombia-fortalece-su-mercado-de-retail-y-foodservice-para-atraer-inversiones\/embed\/#?secret=rqyqDFKiaD\" width=\"500\" height=\"350\" title=\"\u00abColombia fortalece su mercado de retail y foodservice para atraer inversiones\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"rqyqDFKiaD\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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