{"id":72426,"date":"2026-07-21T14:39:42","date_gmt":"2026-07-21T17:39:42","guid":{"rendered":"https:\/\/todologisticanews.com\/site\/?p=72426"},"modified":"2026-07-21T17:45:44","modified_gmt":"2026-07-21T20:45:44","slug":"niq-el-comercio-social-y-la-ia-transforman-el-consumo-global","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/niq-el-comercio-social-y-la-ia-transforman-el-consumo-global\/","title":{"rendered":"NIQ: el comercio social y la IA transforman el consumo global"},"content":{"rendered":"\n<p>El <strong>comercio social<\/strong>, el comercio en vivo y el comercio r\u00e1pido est\u00e1n redefiniendo el comercio de consumo a nivel mundial. As\u00ed lo revela el informe <strong>The Commerce Revolution: Where East Meets West<\/strong>, presentado por NielsenIQ (NIQ), que destaca c\u00f3mo la convergencia entre la innovaci\u00f3n digital de Asia y los modelos de monetizaci\u00f3n desarrollados en Occidente est\u00e1 acelerando la transformaci\u00f3n del comercio minorista.<\/p>\n\n\n\n<p>El estudio tambi\u00e9n identifica a Centroam\u00e9rica como una de las regiones con mayor dinamismo en la adopci\u00f3n de canales digitales para la compra de productos de consumo masivo.<\/p>\n\n\n\n<h2>Asia marca el ritmo de la innovaci\u00f3n comercial<\/h2>\n\n\n\n<p>Seg\u00fan NIQ, el comercio social, el <strong>live commerce<\/strong> y el <strong>quick commerce<\/strong> generan actualmente la mayor parte del crecimiento incremental del comercio digital en el mundo.<\/p>\n\n\n\n<p>En Estados Unidos, el comercio social registr\u00f3 un crecimiento de <strong>62,9%<\/strong>, mientras que el comercio r\u00e1pido avanz\u00f3 <strong>62,2%<\/strong>, superando el ritmo del comercio electr\u00f3nico tradicional.<\/p>\n\n\n\n<p>Adem\u00e1s, en Asia-Pac\u00edfico cerca del <strong>60%<\/strong> de los consumidores compra a trav\u00e9s de plataformas de comercio social y comercio r\u00e1pido. En India, el <strong>quick commerce<\/strong> representa alrededor del <strong>80%<\/strong> de las ventas de productos de consumo masivo, mientras que en China una red de aproximadamente <strong>10.000 dark stores<\/strong> permite realizar entregas en menos de 30 minutos.<\/p>\n\n\n\n<p>El informe tambi\u00e9n destaca el crecimiento de los <strong>retail media<\/strong>, cuyo gasto publicitario global alcanz\u00f3 <strong>USD 184.000 millones<\/strong> en 2025 y contin\u00faa expandi\u00e9ndose como uno de los principales canales de publicidad digital.<\/p>\n\n\n\n<h2>Centroam\u00e9rica acelera su comercio electr\u00f3nico<\/h2>\n\n\n\n<p>En Am\u00e9rica Latina, y especialmente en Centroam\u00e9rica, el estudio identifica una r\u00e1pida evoluci\u00f3n del ecosistema digital.<\/p>\n\n\n\n<p>De acuerdo con NIQ, el comercio electr\u00f3nico de productos de consumo masivo (<strong>FMCG<\/strong>) creci\u00f3 <strong>32,2%<\/strong> en valor en la regi\u00f3n, mientras que su participaci\u00f3n alcanz\u00f3 el <strong>1,6%<\/strong> del mercado total, con un incremento de <strong>0,3 puntos porcentuales<\/strong> frente al per\u00edodo anterior.<\/p>\n\n\n\n<p>La consultora tambi\u00e9n se\u00f1ala que la inteligencia artificial comienza a modificar el proceso de compra mediante agentes digitales capaces de descubrir, evaluar y adquirir productos de forma aut\u00f3noma, lo que obligar\u00e1 a fabricantes y minoristas a fortalecer sus capacidades en datos, contenido y an\u00e1lisis para competir en un entorno cada vez m\u00e1s omnicanal.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><em>TodologisticaNEWS: Las principales noticias sobre puertos, log\u00edstica, transporte y comercio exterior<\/em><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"El comercio social, el comercio en vivo y el comercio r\u00e1pido est\u00e1n redefiniendo el comercio...","protected":false},"author":957,"featured_media":72443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[10276],"tags":[10152,426,14779,14778,10324,14777,100,14782,14783,10536,14780,14781,12644],"yst_prominent_words":[5099,1963,2982,1631,933,3054,1964,1962,712,1266],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2026\/07\/Banner_NIQ_21-07-2026.jpg","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"G91HNfwigi\"><a href=\"https:\/\/todologisticanews.com\/site\/niq-el-comercio-social-y-la-ia-transforman-el-consumo-global\/\">NIQ: el comercio social y la IA transforman el consumo global<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/niq-el-comercio-social-y-la-ia-transforman-el-consumo-global\/embed\/#?secret=G91HNfwigi\" width=\"500\" height=\"350\" title=\"\u00abNIQ: el comercio social y la IA transforman el consumo global\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"G91HNfwigi\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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