{"id":71359,"date":"2026-06-05T07:48:29","date_gmt":"2026-06-05T10:48:29","guid":{"rendered":"https:\/\/todologisticanews.com\/site\/?p=71359"},"modified":"2026-06-05T07:48:36","modified_gmt":"2026-06-05T10:48:36","slug":"colombia-fortalece-su-atractivo-para-nuevas-inversiones-greenfield","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/colombia-fortalece-su-atractivo-para-nuevas-inversiones-greenfield\/","title":{"rendered":"Colombia fortalece su atractivo para nuevas inversiones greenfield"},"content":{"rendered":"\n<p>La <strong>inversi\u00f3n greenfield en Colombia<\/strong> contin\u00faa mostrando se\u00f1ales positivas en sectores vinculados a la econom\u00eda digital y los servicios empresariales. De acuerdo con un an\u00e1lisis de ProColombia, el pa\u00eds capt\u00f3 597 proyectos de este tipo entre 2014 y 2025, asociados a inversiones superiores a 8.280 millones de d\u00f3lares.<\/p>\n\n\n\n<p>Los proyectos greenfield corresponden a operaciones creadas desde cero por empresas extranjeras, lo que implica nuevas instalaciones, contrataci\u00f3n de personal y desarrollo de infraestructura productiva.<\/p>\n\n\n\n<p>Las cifras reflejan el creciente inter\u00e9s de compa\u00f1\u00edas internacionales por establecer operaciones en Colombia, especialmente en un contexto marcado por el nearshoring y la reorganizaci\u00f3n de las cadenas globales de suministro.<\/p>\n\n\n\n<h2>Tecnolog\u00eda y servicios lideran la llegada de capital<\/h2>\n\n\n\n<p>El informe destaca que el sector de software y tecnolog\u00edas de la informaci\u00f3n concentr\u00f3 307 proyectos, representando m\u00e1s de la mitad del total registrado durante el per\u00edodo analizado.<\/p>\n\n\n\n<p>Le siguen los servicios de tercerizaci\u00f3n empresarial (BPO) con 178 proyectos, telecomunicaciones con 57, centros de datos con 37 y la industria audiovisual con 18 iniciativas.<\/p>\n\n\n\n<p>En t\u00e9rminos de inversi\u00f3n, los mayores montos se concentraron en telecomunicaciones, con 2.845 millones de d\u00f3lares, y centros de datos, con 2.775 millones de d\u00f3lares. Tambi\u00e9n se registraron importantes inversiones en software, tecnolog\u00edas de la informaci\u00f3n y servicios empresariales.<\/p>\n\n\n\n<p>La <strong>inversi\u00f3n greenfield en Colombia<\/strong> se ha visto impulsada por factores como la ubicaci\u00f3n estrat\u00e9gica del pa\u00eds, el acceso preferencial a mercados internacionales mediante acuerdos comerciales y la disponibilidad de talento especializado.<\/p>\n\n\n\n<h2>Bogot\u00e1 lidera la captaci\u00f3n de proyectos<\/h2>\n\n\n\n<p>Bogot\u00e1 se consolid\u00f3 como el principal destino para este tipo de inversiones, acumulando 271 proyectos entre 2014 y 2025.<\/p>\n\n\n\n<p>Medell\u00edn ocup\u00f3 la segunda posici\u00f3n con 97 proyectos, seguida por Barranquilla con 32 y Cali con 22 iniciativas.<\/p>\n\n\n\n<p>El an\u00e1lisis tambi\u00e9n se\u00f1ala que 2022 fue uno de los a\u00f1os m\u00e1s din\u00e1micos, con 83 proyectos en industrias 4.0. Sin embargo, la tendencia positiva se mantiene, ya que durante 2025 se contabilizaron 58 proyectos, de los cuales 47 correspondieron a nuevas operaciones greenfield.<\/p>\n\n\n\n<p>La presidenta de ProColombia, Carmen Caballero, afirm\u00f3 que estas inversiones reflejan la confianza de las empresas internacionales en Colombia como plataforma regional para atender m\u00faltiples mercados de manera eficiente y competitiva.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><em>TodologisticaNEWS: Las principales noticias sobre puertos, log\u00edstica, transporte y comercio exterior<\/em><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"La inversi\u00f3n greenfield en Colombia contin\u00faa mostrando se\u00f1ales positivas en sectores vinculados a la econom\u00eda...","protected":false},"author":957,"featured_media":71372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[72,11333],"tags":[214,100,145],"yst_prominent_words":[935,2111,1087,3824,9103,749,3246,3244,857,1677,1078],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2026\/06\/Banner_Servicio_05-06-2026.jpg","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"J1be2c2W46\"><a href=\"https:\/\/todologisticanews.com\/site\/colombia-fortalece-su-atractivo-para-nuevas-inversiones-greenfield\/\">Colombia fortalece su atractivo para nuevas inversiones greenfield<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/colombia-fortalece-su-atractivo-para-nuevas-inversiones-greenfield\/embed\/#?secret=J1be2c2W46\" width=\"500\" height=\"350\" title=\"\u00abColombia fortalece su atractivo para nuevas inversiones greenfield\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"J1be2c2W46\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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