{"id":71139,"date":"2026-05-28T10:59:37","date_gmt":"2026-05-28T13:59:37","guid":{"rendered":"https:\/\/todologisticanews.com\/site\/?p=71139"},"modified":"2026-05-28T10:59:44","modified_gmt":"2026-05-28T13:59:44","slug":"el-brou-y-la-ande-impulsan-la-adecuacion-tecnologica-de-las-pymes","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/el-brou-y-la-ande-impulsan-la-adecuacion-tecnologica-de-las-pymes\/","title":{"rendered":"El BROU y la ANDE impulsan la adecuaci\u00f3n tecnol\u00f3gica de las pymes"},"content":{"rendered":"\n<p>La adecuaci\u00f3n tecnol\u00f3gica en el tejido empresarial uruguayo recibe un fuerte respaldo financiero para potenciar su modernizaci\u00f3n y competitividad. Por lo tanto, el Banco de la Rep\u00fablica Oriental del Uruguay (BROU) junto a la Agencia Nacional de Desarrollo (ANDE) presentaron oficialmente un innovador programa de reembolso econ\u00f3mico. De este modo, las micro, peque\u00f1as y medianas empresas del pa\u00eds contar\u00e1n con una herramienta estrat\u00e9gica para renovar sus estructuras productivas y operativas durante este a\u00f1o 2026.<\/p>\n\n\n\n<h3><strong>Reintegros financieros y topes m\u00e1ximos por proyecto<\/strong><\/h3>\n\n\n\n<p>El mecanismo opera mediante un sistema de devoluci\u00f3n parcial del capital invertido una vez que se completan las metas fijadas en cada propuesta. Actualmente, las firmas que califiquen y utilicen el financiamiento de la banca p\u00fablica acceder\u00e1n a un retorno de entre el 10% y el 15% del total ejecutado. Adem\u00e1s, el incentivo econ\u00f3mico contempla un l\u00edmite m\u00e1ximo de beneficio establecido en 500.000 pesos uruguayos por organizaci\u00f3n. Esta combinaci\u00f3n busca disminuir el costo real de las inversiones y mitigar los riesgos financieros del sector privado.<\/p>\n\n\n\n<h3><strong>Sectores prioritarios y plazos para la presentaci\u00f3n de propuestas<\/strong><\/h3>\n\n\n\n<p>Por otra parte, la iniciativa busca promover transformaciones profundas en \u00e1reas de digitalizaci\u00f3n, eficiencia de procesos, calidad y sostenibilidad ambiental. En consecuencia, la convocatoria p\u00fablica se enfoca de manera directa en las cadenas de valor estrat\u00e9gicas como la log\u00edstica, el turismo, el software, las ciencias de la vida y la agroindustria inteligente. Por consiguiente, los directivos de las pymes interesadas en acelerar sus planes de adecuaci\u00f3n tecnol\u00f3gica tendr\u00e1n tiempo de postular sus proyectos formales hasta el pr\u00f3ximo 10 de julio.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><em>TodologisticaNEWS: Las principales noticias sobre puertos, log\u00edstica, transporte y comercio exterior<\/em><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"La adecuaci\u00f3n tecnol\u00f3gica en el tejido empresarial uruguayo recibe un fuerte respaldo financiero para potenciar...","protected":false},"author":957,"featured_media":71200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[77],"tags":[14457,12733,14130,1184,100,235],"yst_prominent_words":[2918,2863,5367,656,9136],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2026\/05\/Banner_BROU_28-05-2026.jpg","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"sp5n18vEkE\"><a href=\"https:\/\/todologisticanews.com\/site\/el-brou-y-la-ande-impulsan-la-adecuacion-tecnologica-de-las-pymes\/\">El BROU y la ANDE impulsan la adecuaci\u00f3n tecnol\u00f3gica de las pymes<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/el-brou-y-la-ande-impulsan-la-adecuacion-tecnologica-de-las-pymes\/embed\/#?secret=sp5n18vEkE\" width=\"500\" height=\"350\" title=\"\u00abEl BROU y la ANDE impulsan la adecuaci\u00f3n tecnol\u00f3gica de las pymes\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"sp5n18vEkE\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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