{"id":70659,"date":"2026-05-07T08:56:27","date_gmt":"2026-05-07T11:56:27","guid":{"rendered":"https:\/\/todologisticanews.com\/site\/?p=70659"},"modified":"2026-05-08T09:19:11","modified_gmt":"2026-05-08T12:19:11","slug":"ecommerce-day-colombia-2026-bogota-lidera-la-transformacion-del-comercio-digital","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/ecommerce-day-colombia-2026-bogota-lidera-la-transformacion-del-comercio-digital\/","title":{"rendered":"eCommerce Day Colombia 2026: Bogot\u00e1 lidera la transformaci\u00f3n del comercio digital"},"content":{"rendered":"\n<p>Bogot\u00e1 se convierte esta semana en el epicentro del <strong>comercio digital<\/strong> con una nueva edici\u00f3n del eCommerce Day Colombia 2026. Organizado por el eCommerce Institute y la C\u00e1mara Colombiana de Comercio Electr\u00f3nico, el evento re\u00fane a los l\u00edderes m\u00e1s influyentes de la industria.<\/p>\n\n\n\n<p>Durante los encuentros programados para este 7 de <strong>mayo de 2026<\/strong>, empresarios y especialistas analizan las tendencias que est\u00e1n redefiniendo el mercado. La inteligencia artificial, el <em>retail media<\/em> y el <em>unified commerce<\/em> son los ejes centrales de la agenda t\u00e9cnica de este a\u00f1o.<\/p>\n\n\n\n<p>Marcos Pueyrredon, presidente del eCommerce Institute, destac\u00f3 que Colombia atraviesa una oportunidad hist\u00f3rica de maduraci\u00f3n digital. El evento no solo celebra los 20 a\u00f1os del Tour, sino que funciona como un catalizador de nuevas inversiones. El verdadero reto actual es cultural: las empresas deben aprender a integrar el talento con la tecnolog\u00eda para \u00abhacer m\u00e1s con menos\u00bb. El <strong>comercio digital<\/strong> colombiano se fortalece gracias a la colaboraci\u00f3n estrat\u00e9gica entre los sectores p\u00fablico y privado. Se busca que las conversaciones de hoy se transformen en oportunidades de negocio concretas y sostenibles.<\/p>\n\n\n\n<p>La edici\u00f3n 2026 incluye actividades de alto impacto como la eCommerce Startup Competition y los tradicionales eCommerce Awards. Adem\u00e1s, los asistentes participan en el Retail &amp; Commerce Discovery, que incluye visitas t\u00e9cnicas a empresas l\u00edderes locales. El eL\u00edderes Forum ofrece un espacio exclusivo de intercambio para referentes que buscan escalar sus modelos de negocio. La profesionalizaci\u00f3n del talento sigue siendo la prioridad para mantener la competitividad frente a otros mercados regionales.<\/p>\n\n\n\n<p>El futuro del sector se construye mediante el aprendizaje continuo y la capacidad de conectarse con prop\u00f3sito. El eCommerce Day reafirma su rol como el principal motor de innovaci\u00f3n para el ecosistema nacional. Ciertamente, la transformaci\u00f3n digital empresarial es ahora una necesidad estrat\u00e9gica<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><em>TodologisticaNEWS: Las principales noticias sobre puertos, log\u00edstica, transporte y comercio exterior<\/em><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"Bogot\u00e1 se convierte esta semana en el epicentro del comercio digital con una nueva edici\u00f3n...","protected":false},"author":957,"featured_media":70682,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[72,11333],"tags":[10777,282,426,14364,459,100,145],"yst_prominent_words":[1087,700,3515,3054,2096,3514,7264,644,1122,6316,7406,1301,2661],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2026\/05\/Banner_Ecoomerce_08-05-2026.jpg","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"3Bqffkdezw\"><a href=\"https:\/\/todologisticanews.com\/site\/ecommerce-day-colombia-2026-bogota-lidera-la-transformacion-del-comercio-digital\/\">eCommerce Day Colombia 2026: Bogot\u00e1 lidera la transformaci\u00f3n del comercio digital<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/ecommerce-day-colombia-2026-bogota-lidera-la-transformacion-del-comercio-digital\/embed\/#?secret=3Bqffkdezw\" width=\"500\" height=\"350\" title=\"\u00abeCommerce Day Colombia 2026: Bogot\u00e1 lidera la transformaci\u00f3n del comercio digital\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"3Bqffkdezw\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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