{"id":69438,"date":"2026-03-16T10:07:14","date_gmt":"2026-03-16T13:07:14","guid":{"rendered":"https:\/\/todologisticanews.com\/site\/?p=69438"},"modified":"2026-03-16T10:07:22","modified_gmt":"2026-03-16T13:07:22","slug":"ciberseguridad-eje-central-en-la-estrategia-empresarial","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/ciberseguridad-eje-central-en-la-estrategia-empresarial\/","title":{"rendered":"Ciberseguridad: eje central en la estrategia empresarial"},"content":{"rendered":"\n<p>Cuando las gerencias y juntas directivas definen prioridades anuales, la <strong>ciberseguridad<\/strong> ya no es solo asunto de TI. Cada vez ocupa un lugar central en la estrategia de negocio, continuidad operativa y protecci\u00f3n del valor corporativo.<\/p>\n\n\n\n<h2>La evoluci\u00f3n de las amenazas cibern\u00e9ticas<\/h2>\n\n\n\n<p>Los ataques han pasado de afectar sistemas a comprometer la reputaci\u00f3n y la confianza de clientes y socios. Seg\u00fan <strong>Cybersecurity Ventures<\/strong>, los costos globales por ciberdelincuencia alcanzaron <strong>10,5 billones de d\u00f3lares en 2025<\/strong>, frente a 3 billones en 2015. Esta actividad se ubica como la tercera econom\u00eda mundial, solo superada por Estados Unidos y China.<\/p>\n\n\n\n<p>El informe \u00abCost of Data Breach\u00bb de <strong>IBM<\/strong> indica que el costo promedio de una brecha alcanz\u00f3 <strong>4,88 millones de d\u00f3lares en 2024<\/strong>, con el sector sanitario liderando las p\u00e9rdidas, con 9,77 millones por incidente.<\/p>\n\n\n\n<h2>La preparaci\u00f3n como ventaja competitiva<\/h2>\n\n\n\n<p>Actualmente, nueve de cada diez organizaciones sufrieron al menos un ataque en el \u00faltimo a\u00f1o, con un promedio de <strong>1.876 intentos de intrusi\u00f3n semanales<\/strong>, seg\u00fan el <strong>Foro Econ\u00f3mico Mundial<\/strong>.<\/p>\n\n\n\n<p>\u201cLas organizaciones deben anticiparse y responder ante escenarios que pueden paralizar operaciones durante d\u00edas o semanas\u201d, explica <strong>Alonso Ram\u00edrez<\/strong>. Integrar la seguridad digital al ADN organizacional permite mejorar la capacidad de respuesta y proteger la continuidad del negocio.<\/p>\n\n\n\n<h2>Tecnolog\u00eda y estrategia integrada<\/h2>\n\n\n\n<p>Solo el 20% de las empresas est\u00e1 preparada para enfrentar un ciberataque, seg\u00fan <strong>Deloitte<\/strong>, lo que evidencia la urgencia de invertir en prevenci\u00f3n y fortalecer la infraestructura de ciberseguridad.<\/p>\n\n\n\n<p>Soluciones como <strong>IBM Guardium<\/strong> permiten descubrir, clasificar y proteger datos sensibles, automatizar flujos de trabajo, cumplir regulaciones como GDPR, CCPA y PCI-DSS, y pasar de un enfoque reactivo a uno proactivo.<\/p>\n\n\n\n<h2>Ciberseguridad como aliado estrat\u00e9gico<\/h2>\n\n\n\n<p>Empresas como <strong>GBM<\/strong> acompa\u00f1an a organizaciones en la construcci\u00f3n de resiliencia, integrando tecnolog\u00eda y asesor\u00eda estrat\u00e9gica para garantizar que la transformaci\u00f3n digital y los planes de crecimiento no se vean interrumpidos por incidentes de seguridad.<\/p>\n\n\n\n<p>La ciberseguridad deja de ser un soporte t\u00e9cnico para convertirse en un <strong>factor estrat\u00e9gico de negocio<\/strong>, clave para proteger activos, reputaci\u00f3n y continuidad operativa.<\/p>\n","protected":false},"excerpt":{"rendered":"Cuando las gerencias y juntas directivas definen prioridades anuales, la ciberseguridad ya no es solo...","protected":false},"author":957,"featured_media":69449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[10276],"tags":[10957,214,2887,100,145],"yst_prominent_words":[662,5467,5464,3054,3824,644,8299,830,1301,3527,6182,2531,1305,2086,752],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2026\/03\/Banner_Ciberseguridad_16-03-2026.jpg","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"oV7zS4eMc4\"><a href=\"https:\/\/todologisticanews.com\/site\/ciberseguridad-eje-central-en-la-estrategia-empresarial\/\">Ciberseguridad: eje central en la estrategia empresarial<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/ciberseguridad-eje-central-en-la-estrategia-empresarial\/embed\/#?secret=oV7zS4eMc4\" width=\"500\" height=\"350\" title=\"\u00abCiberseguridad: eje central en la estrategia empresarial\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"oV7zS4eMc4\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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