{"id":69370,"date":"2026-03-11T20:51:49","date_gmt":"2026-03-11T23:51:49","guid":{"rendered":"https:\/\/todologisticanews.com\/site\/?p=69370"},"modified":"2026-03-12T11:09:08","modified_gmt":"2026-03-12T14:09:08","slug":"comercio-electronico-en-mexico-sigue-creciendo","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/comercio-electronico-en-mexico-sigue-creciendo\/","title":{"rendered":"Comercio electr\u00f3nico en M\u00e9xico sigue creciendo"},"content":{"rendered":"\n<p>El <strong>comercio electr\u00f3nico en M\u00e9xico<\/strong> mantiene un ritmo sostenido y se consolida como motor clave del retail. En 2025, el valor del mercado de e-commerce retail alcanz\u00f3 941 mil millones de pesos; lo que represent\u00f3 un crecimiento anual de 19,2%, seg\u00fan el Estudio de venta online 2026, presentado por la Asociaci\u00f3n Mexicana de Venta Online (AMVO).<\/p>\n\n\n\n<p>Daniela Orozco, directora de Estudios de Mercado e Inteligencia de Negocios de AMVO, destac\u00f3 que el canal digital contin\u00faa ganando peso dentro de la econom\u00eda mexicana. Actualmente, 17,7% de las ventas minoristas del pa\u00eds se realizan en l\u00ednea; es decir, casi 18 de cada 100 pesos del retail se generan a trav\u00e9s del comercio electr\u00f3nico.<\/p>\n\n\n\n<p>A nivel internacional, M\u00e9xico se posiciona como uno de los mercados m\u00e1s relevantes en e-commerce; ocupando el octavo lugar mundial en participaci\u00f3n del comercio electr\u00f3nico dentro del retail. Esto sit\u00faa al pa\u00eds por encima de econom\u00edas desarrolladas como Estados Unidos, Dinamarca y Singapur. El desempe\u00f1o se explica por el dinamismo de Am\u00e9rica Latina y la r\u00e1pida adopci\u00f3n de canales digitales por consumidores y empresas.<\/p>\n\n\n\n<h4>Perfil de comprador digital amplio<\/h4>\n\n\n\n<p>El estudio revela que 77,2 millones de mexicanos realizaron compras en l\u00ednea durante 2025. El perfil del comprador digital es cada vez m\u00e1s amplio; con una edad promedio de 39 a\u00f1os, predominando la generaci\u00f3n millennial, aunque el comercio electr\u00f3nico se extiende a todos los grupos de edad. Tres de cada cuatro compradores muestran niveles de madurez media o alta, seg\u00fan el nuevo \u00cdndice de Madurez Digital del consumidor.<\/p>\n\n\n\n<p>La omnicanalidad tambi\u00e9n se consolida, ya que siete de cada 10 compradores combinan canales f\u00edsicos y digitales. Los consumidores valoran informaci\u00f3n completa, rese\u00f1as, seguimiento de pedidos y transparencia en las condiciones de compra.<\/p>\n\n\n\n<p>El informe tambi\u00e9n identifica desaf\u00edos operativos, como costos de env\u00edo y tiempos de entrega; mientras destaca tendencias emergentes como inteligencia artificial para asistencia de compra y pr\u00e1cticas de consumo sostenible.<\/p>\n\n\n\n<p>Para Orozco, el reto de las empresas ya no es solo atraer compradores al canal digital; sino ofrecer experiencias m\u00e1s eficientes, personalizadas y confiables que incentiven la recompra y fortalezcan el <strong>comercio electr\u00f3nico en M\u00e9xico<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><em>TodologisticaNEWS: Las principales noticias sobre puertos, log\u00edstica, transporte y comercio exterior<\/em><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"El comercio electr\u00f3nico en M\u00e9xico mantiene un ritmo sostenido y se consolida como motor clave...","protected":false},"author":957,"featured_media":69383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[73,11334],"tags":[426,214,100,215,145,139],"yst_prominent_words":[935,662,700,1963,4209,3054,3781,1964,4718,1014,1246,8786,2661,1762,3004],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2026\/03\/Banner_Comercio_12-03-2026.jpg","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"WlnPsCD97L\"><a href=\"https:\/\/todologisticanews.com\/site\/comercio-electronico-en-mexico-sigue-creciendo\/\">Comercio electr\u00f3nico en M\u00e9xico sigue creciendo<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/comercio-electronico-en-mexico-sigue-creciendo\/embed\/#?secret=WlnPsCD97L\" width=\"500\" height=\"350\" title=\"\u00abComercio electr\u00f3nico en M\u00e9xico sigue creciendo\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"WlnPsCD97L\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),l=0;l<n.length;l++)n[l].style.display=\"none\";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=d.createElement(\"a\"),a=d.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n"},"_links":{"self":[{"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/posts\/69370"}],"collection":[{"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/users\/957"}],"replies":[{"embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/comments?post=69370"}],"version-history":[{"count":2,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/posts\/69370\/revisions"}],"predecessor-version":[{"id":69372,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/posts\/69370\/revisions\/69372"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/media\/69383"}],"wp:attachment":[{"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/media?parent=69370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/categories?post=69370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/tags?post=69370"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/yst_prominent_words?post=69370"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/series?post=69370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}