{"id":68166,"date":"2026-01-21T15:58:38","date_gmt":"2026-01-21T18:58:38","guid":{"rendered":"https:\/\/todologisticanews.com\/site\/?p=68166"},"modified":"2026-01-21T15:58:45","modified_gmt":"2026-01-21T18:58:45","slug":"mattel-refuerza-operacion-logistica-junto-a-dhl-supply-chain","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/mattel-refuerza-operacion-logistica-junto-a-dhl-supply-chain\/","title":{"rendered":"Mattel refuerza operaci\u00f3n log\u00edstica junto a DHL Supply Chain"},"content":{"rendered":"\n<p>Mattel anunci\u00f3 el inicio de una nueva operaci\u00f3n log\u00edstica en M\u00e9xico, en colaboraci\u00f3n con DHL Supply Chain; consolidando al pa\u00eds como un nodo clave dentro de las cadenas de suministro regionales.<\/p>\n\n\n\n<p><br>La operaci\u00f3n se ubica en el Mega Campus de DHL Supply Chain en Nextlalpan, Estado de M\u00e9xico, un complejo con conectividad estrat\u00e9gica, capacidad de expansi\u00f3n y est\u00e1ndares de clase mundial.<\/p>\n\n\n\n<p><strong>Flexibilidad y tecnolog\u00eda como ejes centrales<\/strong><\/p>\n\n\n\n<p>Desde esta plataforma, Mattel busca una operaci\u00f3n flexible y tecnol\u00f3gica, capaz de responder al crecimiento sostenido de la demanda en el mercado mexicano.<br>El proyecto permitir\u00e1 un incremento estimado de 7% en la operaci\u00f3n actual; y tambi\u00e9n ofrece la posibilidad de duplicar la capacidad log\u00edstica. La flexibilidad del espacio permite ajustar vol\u00famenes sin comprometer costos.<\/p>\n\n\n\n<p>La instalaci\u00f3n incorpora tecnolog\u00eda de clasificaci\u00f3n automatizada, mejorando procesos de picking, recepci\u00f3n y servicios de valor agregado (VAS). Adem\u00e1s, la operaci\u00f3n integra sistemas de an\u00e1lisis de datos que facilitan decisiones estrat\u00e9gicas en tiempo real; clave para mercados altamente estacionales como el de juguetes.<\/p>\n\n\n\n<h4><strong>Log\u00edstica como habilitador del negocio<\/strong><\/h4>\n\n\n\n<p>Esta inversi\u00f3n se suma a otras recientes de Mattel en M\u00e9xico, como la ampliaci\u00f3n de su planta de Montoi; la m\u00e1s grande de la compa\u00f1\u00eda a nivel global por superficie.<br>La decisi\u00f3n refleja una tendencia: las operaciones log\u00edsticas ya no solo almacenan y trasladan productos; sino que funcionan como plataformas estrat\u00e9gicas capaces de absorber volatilidad, sostener la continuidad operativa y apoyar el crecimiento del negocio.<\/p>\n\n\n\n<p><strong>Alianzas estrat\u00e9gicas y desarrollo regional<\/strong><\/p>\n\n\n\n<p>La colaboraci\u00f3n entre Mattel y DHL Supply Chain destaca la importancia de contar con socios log\u00edsticos especializados que aporten infraestructura escalable, tecnolog\u00eda y experiencia sectorial.<br>La operaci\u00f3n cont\u00f3 con la participaci\u00f3n de autoridades federales, estatales y municipales, reforzando el papel de la log\u00edstica como motor de desarrollo econ\u00f3mico e industrial en el Estado de M\u00e9xico.<\/p>\n\n\n\n<p>Nextlalpan se consolida como un polo log\u00edstico por su conectividad y cercan\u00eda a los principales centros de consumo. Proyectos como este muestran que la log\u00edstica se ha convertido en un habilitador estrat\u00e9gico del crecimiento empresarial, donde flexibilidad, automatizaci\u00f3n y an\u00e1lisis de datos son determinantes para la competitividad.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><em>TodologisticaNEWS: Las principales noticias sobre puertos, log\u00edstica, transporte y comercio exterior<\/em><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"Mattel anunci\u00f3 el inicio de una nueva operaci\u00f3n log\u00edstica en M\u00e9xico, en colaboraci\u00f3n con DHL...","protected":false},"author":957,"featured_media":68197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[73,11334],"tags":[214,11185,100,13957,215,145],"yst_prominent_words":[1256,2424,6054,5917,933,1607,656,1246,6143,2423,2421,752],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2026\/01\/Banner_DHL_MATEL-21-01-2026.jpg","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"plmVUxAW3H\"><a href=\"https:\/\/todologisticanews.com\/site\/mattel-refuerza-operacion-logistica-junto-a-dhl-supply-chain\/\">Mattel refuerza operaci\u00f3n log\u00edstica junto a DHL Supply Chain<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/mattel-refuerza-operacion-logistica-junto-a-dhl-supply-chain\/embed\/#?secret=plmVUxAW3H\" width=\"500\" height=\"350\" title=\"\u00abMattel refuerza operaci\u00f3n log\u00edstica junto a DHL Supply Chain\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"plmVUxAW3H\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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