{"id":66717,"date":"2025-12-02T06:49:11","date_gmt":"2025-12-02T09:49:11","guid":{"rendered":"https:\/\/todologisticanews.com\/site\/?p=66717"},"modified":"2025-12-02T21:29:57","modified_gmt":"2025-12-03T00:29:57","slug":"el-brou-relanza-campana-de-descuentos-para-apoyar-a-las-mipymes-y-a-los-consumidores-del-litoral","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/el-brou-relanza-campana-de-descuentos-para-apoyar-a-las-mipymes-y-a-los-consumidores-del-litoral\/","title":{"rendered":"El BROU relanza campa\u00f1a de descuentos para apoyar a las MIPYMES y a los consumidores del Litoral"},"content":{"rendered":"\n<p>El Banco de la Rep\u00fablica Oriental del Uruguay (BROU) anuncia el relanzamiento de su campa\u00f1a de descuentos dirigida a impulsar la actividad comercial de las MIPYMES de los departamentos de Salto, Paysand\u00fa, R\u00edo Negro y Soriano, y a reforzar el poder adquisitivo de los consumidores de la zona.<\/p>\n\n\n\n<p>La medida surge tras las inquietudes planteadas por organizaciones locales \u2014entre ellas CEDU, asociaciones de comerciantes y juntas locales\u2014 respecto al impacto de la brecha de precios con Argentina. En respuesta, el Banco retoma esta herramienta de apoyo, reafirmando su compromiso con el desarrollo regional y el acompa\u00f1amiento a los sectores productivos.<\/p>\n\n\n\n<p>Descuentos del 15% en comercios locales.<\/p>\n\n\n\n<p>La campa\u00f1a se desarrollar\u00e1 del 1\u00b0 de diciembre de 2025 al 31 de marzo de 2026, en comercios adheridos de los rubros:<\/p>\n\n\n\n<p>\u2022 Supermercados, almacenes y carnicer\u00edas \u2013 Lunes y mi\u00e9rcoles<\/p>\n\n\n\n<p>\u2022 Farmacias \u2013 Martes y jueves<\/p>\n\n\n\n<p>\u2022 \u00d3pticas, vestimenta y calzado \u2013 Viernes<\/p>\n\n\n\n<p>Los beneficios aplican exclusivamente a compras realizadas con tarjetas de cr\u00e9dito Mastercard BROU Recompensa y se reflejar\u00e1n autom\u00e1ticamente en el estado de cuenta.<\/p>\n\n\n\n<p>Cada cliente contar\u00e1 con un tope total de descuento de $12.000 durante toda la vigencia de la campa\u00f1a, por franja de comercios.<\/p>\n\n\n\n<p>Adicionalmente, el Banco devolver\u00e1 a los comercios la totalidad de los aranceles correspondientes a transacciones cobradas mediante la APP BROU A MANO Comercios.<\/p>\n\n\n\n<p>Apoyo directo a micro, peque\u00f1as y medianas empresas.<\/p>\n\n\n\n<p>Podr\u00e1n participar comercios que cumplan con las siguientes condiciones:<\/p>\n\n\n\n<p>\u2022 Ser clientes BROU.<\/p>\n\n\n\n<p>\u2022 Pertenecer al segmento MIPYMES.<\/p>\n\n\n\n<p>\u2022 Depositar sus flujos en el Banco.<\/p>\n\n\n\n<p>\u2022 No pertenecer a cadenas o franquicias.<\/p>\n\n\n\n<p>\u2022 Estar ubicados en Salto, Paysand\u00fa, R\u00edo Negro o Soriano.<\/p>\n\n\n\n<p>La Red Comercial del BROU gestionar\u00e1 nuevas adhesiones y distribuir\u00e1 materiales promocionales en los puntos de venta.<\/p>\n\n\n\n<p>Asimismo, cada comercio tendr\u00e1 la posibilidad de incrementar el porcentaje de descuento por cuenta propia, reforzando la propuesta al consumidor final.<\/p>\n\n\n\n<p>Una acci\u00f3n coordinada para fortalecer la econom\u00eda del Litoral.<\/p>\n\n\n\n<p>Con esta iniciativa, el BROU reafirma su rol como agente de desarrollo, promoviendo beneficios concretos que contribuyen a dinamizar la actividad local y brindar alivio a consumidores y peque\u00f1os emprendimientos.<\/p>\n\n\n\n<p>Los comercios adheridos y las condiciones completas de la campa\u00f1a estar\u00e1n disponibles en:<\/p>\n\n\n\n<p>beneficios.brou.com.uy<\/p>\n","protected":false},"excerpt":{"rendered":"El Banco de la Rep\u00fablica Oriental del Uruguay (BROU) anuncia el relanzamiento de su campa\u00f1a...","protected":false},"author":957,"featured_media":66742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[77],"tags":[12733,214,100,145,235],"yst_prominent_words":[863,829,7333,1413,2937,8026,2745,5287,4085,717],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2025\/12\/BROU-relanza-campana-de-descuentos-para-apoyar-a-las-MIPYMES.jpg","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple 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