{"id":66493,"date":"2025-11-26T14:57:48","date_gmt":"2025-11-26T17:57:48","guid":{"rendered":"https:\/\/todologisticanews.com\/site\/?p=66493"},"modified":"2025-11-27T09:37:05","modified_gmt":"2025-11-27T12:37:05","slug":"black-friday-2025-redefine-confianza","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/black-friday-2025-redefine-confianza\/","title":{"rendered":"Black Friday 2025 redefine confianza"},"content":{"rendered":"\n<p>El <em>Black Friday 2025<\/em> muestra un escenario de alta presi\u00f3n log\u00edstica y expectativas divergentes entre minoristas y consumidores. Seg\u00fan el Trends Report de DHL eCommerce, el 84% de los minoristas online confirm\u00f3 su participaci\u00f3n en esta edici\u00f3n. La cifra evidencia la importancia del evento para cerrar el a\u00f1o fiscal, especialmente despu\u00e9s de que el 60% reportara m\u00e1s ingresos en 2024.<\/p>\n\n\n\n<h3>Brecha entre confianza y percepci\u00f3n<\/h3>\n\n\n\n<p>Aunque el 69% de los minoristas cree que los clientes conf\u00edan en sus ofertas, los datos muestran otra realidad. Solo el 50% de los compradores conf\u00eda total o mayoritariamente en las promociones del <em>Black Friday 2025<\/em>. Esta brecha marca el tono del evento.<\/p>\n\n\n\n<p>Las diferencias generacionales tambi\u00e9n influyen. La Generaci\u00f3n Z muestra un 56% de confianza, frente al 38% de los baby boomers. Esto se refleja en intenci\u00f3n de compra. El 81% de la Gen Z planea adquirir m\u00e1s productos, frente al 64% de los boomers.<\/p>\n\n\n\n<h3>Comportamiento por pa\u00eds<\/h3>\n\n\n\n<p>En Argentina, el 42% de los consumidores planea comprar m\u00e1s durante el <em>Black Friday 2025<\/em>. El 30% mantiene su nivel, el 12% reducir\u00e1 compras y el 17% no participar\u00e1. En Espa\u00f1a, el 41% comprar\u00e1 m\u00e1s, el 39% mantendr\u00e1 su nivel, el 9% reducir\u00e1 compras y el 12% no comprar\u00e1 nada.<\/p>\n\n\n\n<h3>\u00bfQu\u00e9 impulsa la decisi\u00f3n de compra?<\/h3>\n\n\n\n<p>El reporte indica que el 82% de los compradores abandonar\u00eda el carrito si no encuentra su opci\u00f3n de entrega preferida. Este dato coloca a la log\u00edstica en el centro del <em>Black Friday 2025<\/em>.<\/p>\n\n\n\n<p>En Argentina, el 73% prefiere entrega a domicilio. Solo el 2% acepta lockers. En Espa\u00f1a, el 64% prefiere el domicilio, el 8% lockers y el 10% puntos de retiro. El comercio transfronterizo contin\u00faa en expansi\u00f3n. El 62% de los usuarios compra a minoristas de otros pa\u00edses, elevando la presi\u00f3n sobre las cadenas de suministro globales.<\/p>\n\n\n\n<h3>El auge del canal B2B<\/h3>\n\n\n\n<p>El evento dej\u00f3 de ser exclusivo del consumidor final. En 2025, el 85% de los vendedores B2B participar\u00e1 en el <em>Black Friday 2025<\/em>. Este segmento usa la fecha para captar clientes corporativos y reactivar cuentas.<br>Casi la mitad de estos minoristas, un 48%, super\u00f3 sus ventas habituales el a\u00f1o pasado. Esto confirma que la din\u00e1mica de descuentos tambi\u00e9n influye en las cadenas industriales y comerciales.<\/p>\n\n\n\n<h3>Tecnolog\u00eda, experiencia y transparencia<\/h3>\n\n\n\n<p>\u201cEl Black Friday ya no se trata solo de descuentos, se trata de confianza y experiencia\u201d, afirm\u00f3 Pablo Ciano, CEO de DHL eCommerce. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><em>TodologisticaNEWS: Las principales noticias sobre puertos, log\u00edstica, transporte y comercio exterior<\/em><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"El Black Friday 2025 muestra un escenario de alta presi\u00f3n log\u00edstica y expectativas divergentes entre...","protected":false},"author":957,"featured_media":66539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[10276],"tags":[8180,214,258,100,145,139],"yst_prominent_words":[935,8168,2982,2980,1607,2096,1122,656,9552,2727,2086],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2025\/11\/Banner_Black-Friday_26-11-2025.jpg","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"2ErBXr8Wzt\"><a href=\"https:\/\/todologisticanews.com\/site\/black-friday-2025-redefine-confianza\/\">Black Friday 2025 redefine confianza<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/black-friday-2025-redefine-confianza\/embed\/#?secret=2ErBXr8Wzt\" width=\"500\" height=\"350\" title=\"\u00abBlack Friday 2025 redefine confianza\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"2ErBXr8Wzt\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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