{"id":65522,"date":"2025-10-20T12:42:54","date_gmt":"2025-10-20T15:42:54","guid":{"rendered":"https:\/\/todologisticanews.com\/site\/?p=65522"},"modified":"2025-10-20T12:46:25","modified_gmt":"2025-10-20T15:46:25","slug":"impulsando-exportaciones-lideradas-por-mujeres","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/impulsando-exportaciones-lideradas-por-mujeres\/","title":{"rendered":"Impulsando exportaciones lideradas por mujeres"},"content":{"rendered":"\n<p>La Organizaci\u00f3n de Mujeres Empresarias del Uruguay (OMEU) organiz\u00f3 el encuentro virtual \u201cDe local a global: mujeres liderando negocios internacionales\u201d.<\/p>\n\n\n\n<p>Donde adem\u00e1s, particip\u00f3 Uruguay XXI, con Claudia Peisino, jefa de proyecto del Departamento de Inteligencia Competitiva, y Elisa Schroeder, especialista en Promoci\u00f3n de Exportaciones para el sector Moda.<\/p>\n\n\n\n<p><strong>Herramientas para abrir mercados<\/strong><\/p>\n\n\n\n<p>Las expositoras compartieron informaci\u00f3n pr\u00e1ctica sobre c\u00f3mo exportar y las herramientas disponibles para empresas que buscan expandirse. La actividad forma parte de la colaboraci\u00f3n entre OMEU y Uruguay XXI, orientada a desmitificar el proceso exportador.<\/p>\n\n\n\n<p>\u201cQueremos derribar la idea de que exportar es dif\u00edcil o engorroso. Con asesoramiento y herramientas adecuadas, es posible\u201d, indicaron desde OMEU. Leticia Padr\u00f3n, socia de OMEU y despachante de Aduanas, aport\u00f3 ejemplos pr\u00e1cticos sobre el proceso de exportaci\u00f3n.<\/p>\n\n\n\n<p><strong>Brechas y oportunidades en comercio exterior<\/strong><\/p>\n\n\n\n<p>Claudia Peisino destac\u00f3 que solo tres de cada diez personas en empresas exportadoras son mujeres. Adem\u00e1s, solo el 12% de las empresas exportadoras uruguayas son lideradas por mujeres, frente al 27% en Argentina y 13% en Chile.<\/p>\n\n\n\n<p>Peisino explic\u00f3 que la presencia femenina se concentra en \u00e1reas administrativas, legales, comunicaci\u00f3n o marketing, mientras que hombres predominan en b\u00fasqueda de mercados, negociaci\u00f3n y comercializaci\u00f3n. \u201cPromover la participaci\u00f3n femenina fortalece la productividad y la innovaci\u00f3n\u201d, afirm\u00f3.<\/p>\n\n\n\n<h2><strong>Comunicar el valor de la marca<\/strong><\/h2>\n\n\n\n<p>Elisa Schroeder se centr\u00f3 en estrategias de comunicaci\u00f3n y posicionamiento. Destac\u00f3 la importancia de identificar la propuesta de valor y mostrar el ADN de la marca. Uruguay XXI facilita la participaci\u00f3n en ferias internacionales, rondas de negocios y visitas comerciales.<\/p>\n\n\n\n<p><strong>De la capacitaci\u00f3n a la acci\u00f3n<\/strong><\/p>\n\n\n\n<p>El taller incluy\u00f3 una gu\u00eda pr\u00e1ctica para exportar, con el Test del Exportador, disponible en la web de Uruguay XXI. Se detallaron las etapas: clasificaci\u00f3n del producto, an\u00e1lisis de mercados, identificaci\u00f3n de clientes, armado de precio y elecci\u00f3n del r\u00e9gimen aduanero.<\/p>\n\n\n\n<p><strong>Avances y compromiso con la equidad<\/strong><\/p>\n\n\n\n<p>La participaci\u00f3n de mujeres empresarias en Uruguay creci\u00f3 del 34,8% en 2019 al 37% en 2024. Peisino destac\u00f3 que \u201csi las mujeres acceden a m\u00e1s herramientas, el pa\u00eds accede a m\u00e1s oportunidades\u201d.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><em>TodologisticaNEWS: Las principales noticias sobre puertos, log\u00edstica, transporte y comercio exterior<\/em><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"La Organizaci\u00f3n de Mujeres Empresarias del Uruguay (OMEU) organiz\u00f3 el encuentro virtual \u201cDe local a...","protected":false},"author":957,"featured_media":65539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[77],"tags":[214,258,100,9467,145,235],"yst_prominent_words":[696,4337,3680,644,4915,1787,692,1943,1083,1944,691,8713,8714],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2025\/10\/Banner_OMEU_20-10-2025.jpg","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"YUABYEmZEx\"><a href=\"https:\/\/todologisticanews.com\/site\/impulsando-exportaciones-lideradas-por-mujeres\/\">Impulsando exportaciones lideradas por mujeres<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/impulsando-exportaciones-lideradas-por-mujeres\/embed\/#?secret=YUABYEmZEx\" width=\"500\" height=\"350\" title=\"\u00abImpulsando exportaciones lideradas por mujeres\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"YUABYEmZEx\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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