{"id":65271,"date":"2025-10-09T19:03:21","date_gmt":"2025-10-09T22:03:21","guid":{"rendered":"https:\/\/todologisticanews.com\/site\/?p=65271"},"modified":"2025-10-09T19:03:28","modified_gmt":"2025-10-09T22:03:28","slug":"el-buen-fin-2025-el-termometro-del-e-commerce","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/el-buen-fin-2025-el-termometro-del-e-commerce\/","title":{"rendered":"El Buen Fin 2025: el term\u00f3metro del e-commerce"},"content":{"rendered":"\n<p>El Buen Fin se ha convertido en uno de los eventos comerciales m\u00e1s esperados del pa\u00eds. Seg\u00fan la <strong>Asociaci\u00f3n Mexicana de Venta Online (AMVO)<\/strong>, casi <strong>ocho de cada diez internauta<\/strong> planean participar en la edici\u00f3n 2025, lo que confirma su madurez como h\u00e1bito de compra digital.<\/p>\n\n\n\n<p>A diferencia de campa\u00f1as globales como el Black Friday, el Buen Fin est\u00e1 ligado a la <strong>planeaci\u00f3n familiar<\/strong> y a la <strong>anticipaci\u00f3n de compras navide\u00f1as<\/strong>, lo que lo consolida como una oportunidad clave para fidelizar clientes.<\/p>\n\n\n\n<p><strong>Omnicanalidad y log\u00edstica: el nuevo campo de competencia<\/strong><br>El <strong>69 % de los consumidores<\/strong> combinar\u00e1 canales f\u00edsicos y digitales. Esta tendencia obliga a las empresas a <strong>integrar inventarios<\/strong> y ofrecer experiencias coherentes entre tiendas y plataformas online. La conveniencia y la confianza definen hoy la relaci\u00f3n con el comprador mexicano.<\/p>\n\n\n\n<h2>Log\u00edstica decisiva<\/h2>\n\n\n\n<p>A la vez, la <strong>log\u00edstica se vuelve decisiva<\/strong>: el <strong>65 %<\/strong> de los usuarios espera entregas en menos de una semana. En categor\u00edas como farmacia o mascotas, muchos exigen plazos de uno o dos d\u00edas. En 2025, la <strong>promesa de entrega cumplida<\/strong> superar\u00e1 al descuento m\u00e1s agresivo.<\/p>\n\n\n\n<p><strong>Planeaci\u00f3n anticipada y nuevas categor\u00edas en auge<\/strong><br>Tres de cada cuatro compradores <strong>planean sus adquisiciones con semanas de anticipaci\u00f3n<\/strong>, lo que obliga a las marcas a adelantar sus estrategias de comunicaci\u00f3n y marketing digital.<\/p>\n\n\n\n<p>Adem\u00e1s, <strong>nuevas categor\u00edas<\/strong> emergen con fuerza: <strong>lujo, farmacia, automotriz y mascotas<\/strong>. Este cambio demanda ajustes en surtido, comunicaci\u00f3n y operaciones, especialmente en productos sensibles o de valor elevado.<\/p>\n\n\n\n<p><strong>M\u00e1s all\u00e1 de las promociones<\/strong><br>El Buen Fin 2025 no solo medir\u00e1 descuentos, sino la <strong>capacidad de las empresas para ofrecer experiencias integrales<\/strong>: r\u00e1pidas, omnicanales y personalizadas.<br>El consumidor mexicano llega m\u00e1s informado, m\u00e1s exigente y con expectativas m\u00e1s altas. Cumplirlas ser\u00e1 el verdadero reto del comercio electr\u00f3nico este a\u00f1o.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><em>TodologisticaNEWS: Las principales noticias sobre puertos, log\u00edstica, transporte y comercio exterior<\/em><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"El Buen Fin se ha convertido en uno de los eventos comerciales m\u00e1s esperados del...","protected":false},"author":957,"featured_media":65292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[73,11334],"tags":[10598,214,459,100,215,145],"yst_prominent_words":[935,757,662,1457,3054,644,3890,1208,656,7240,1198,1461,3674],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2025\/10\/Banner_BuenFin_09-10-2025.jpg","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"p5XeagXhWt\"><a href=\"https:\/\/todologisticanews.com\/site\/el-buen-fin-2025-el-termometro-del-e-commerce\/\">El Buen Fin 2025: el term\u00f3metro del e-commerce<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/el-buen-fin-2025-el-termometro-del-e-commerce\/embed\/#?secret=p5XeagXhWt\" width=\"500\" height=\"350\" title=\"\u00abEl Buen Fin 2025: el term\u00f3metro del e-commerce\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"p5XeagXhWt\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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