{"id":65165,"date":"2025-10-06T10:05:24","date_gmt":"2025-10-06T13:05:24","guid":{"rendered":"https:\/\/todologisticanews.com\/site\/?p=65165"},"modified":"2025-10-06T10:05:32","modified_gmt":"2025-10-06T13:05:32","slug":"exportaciones-de-vino-a-brasil-impulsan-al-sector","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/exportaciones-de-vino-a-brasil-impulsan-al-sector\/","title":{"rendered":"Exportaciones de vino a Brasil impulsan al sector"},"content":{"rendered":"\n<p>Las exportaciones de <strong>vino chileno<\/strong> hacia <strong>Brasil<\/strong> est\u00e1n en auge; compensando la ca\u00edda en ventas a Estados Unidos y otros mercados, seg\u00fan <strong>Wines of Chile<\/strong>. <\/p>\n\n\n\n<p>Entre enero y julio de 2025, las compras desde Estados Unidos disminuyeron <strong>13%<\/strong>; tras la imposici\u00f3n de aranceles del 10%, indic\u00f3 Ang\u00e9lica Valenzuela, directora comercial de la asociaci\u00f3n.<\/p>\n\n\n\n<h4>Impacto de aranceles y cambios de mercado<\/h4>\n\n\n\n<p>Valenzuela explic\u00f3 que al inicio los productores absorbieron los costos de los aranceles; pero con el tiempo estos se trasladaron al consumidor. Esto gener\u00f3 un mercado estadounidense menos din\u00e1mico y en declive.<br>En China, las exportaciones cayeron <strong>23%<\/strong>, afectadas por la menor demanda global, un fen\u00f3meno que impact\u00f3 a varios pa\u00edses exportadores.<\/p>\n\n\n\n<h4>Brasil consolida su liderazgo<\/h4>\n\n\n\n<p>En contraste, <strong>Brasil<\/strong> mostr\u00f3 un aumento cercano al <strong>10%<\/strong> en los env\u00edos de vino chileno; consolid\u00e1ndose como principal destino de exportaci\u00f3n. Chile representa casi la mitad del mercado de importaci\u00f3n de vinos brasile\u00f1o; y el consumo crece especialmente entre mujeres y personas con mayor poder adquisitivo.<\/p>\n\n\n\n<h4>Estrategia de posicionamiento<\/h4>\n\n\n\n<p>La estrategia de Chile se centrar\u00e1 en fortalecer la imagen de <strong>vinos premium y sostenibles<\/strong>; con un enfoque en marketing que potencie la percepci\u00f3n de calidad y origen.<br>En t\u00e9rminos generales, las exportaciones chilenas se mantuvieron estables en 2025, con crecimiento en mercados como <strong>Canad\u00e1, Jap\u00f3n, Irlanda y Corea del Sur<\/strong>, mientras que <strong>M\u00e9xico, Pa\u00edses Bajos y Reino Unido<\/strong> registraron una ca\u00edda.<\/p>\n\n\n\n<h4>Perspectivas log\u00edsticas<\/h4>\n\n\n\n<p>El auge del mercado brasile\u00f1o representa una oportunidad para optimizar la log\u00edstica de exportaci\u00f3n, mejorar la trazabilidad y consolidar rutas de transporte, asegurando rapidez y eficiencia en el suministro hacia Am\u00e9rica Latina.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><em>TodologisticaNEWS: Las principales noticias sobre puertos, log\u00edstica, transporte y comercio exterior<\/em><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"Las exportaciones de vino chileno hacia Brasil est\u00e1n en auge; compensando la ca\u00edda en ventas...","protected":false},"author":957,"featured_media":65187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[71,11333],"tags":[238,270,214,258,100,145],"yst_prominent_words":[935,1232,197,4979,1769,684,175,165,897,1210,1014,692,929,1678,177,6775],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2025\/10\/Banner_Vino_06-10-2025.jpg","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"FNLVVQjSsp\"><a href=\"https:\/\/todologisticanews.com\/site\/exportaciones-de-vino-a-brasil-impulsan-al-sector\/\">Exportaciones de vino a Brasil impulsan al sector<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/exportaciones-de-vino-a-brasil-impulsan-al-sector\/embed\/#?secret=FNLVVQjSsp\" width=\"500\" height=\"350\" title=\"\u00abExportaciones de vino a Brasil impulsan al sector\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"FNLVVQjSsp\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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