{"id":6476,"date":"2017-03-15T12:48:17","date_gmt":"2017-03-15T12:48:17","guid":{"rendered":"https:\/\/todologistica.com\/site\/el-15-de-los-compradores-online-son-menos-leales-a-cualquier-retail\/"},"modified":"2017-03-15T12:48:17","modified_gmt":"2017-03-15T12:48:17","slug":"el-15-de-los-compradores-online-son-menos-leales-a-cualquier-retail","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/el-15-de-los-compradores-online-son-menos-leales-a-cualquier-retail\/","title":{"rendered":"El 15% de los compradores online son menos leales a cualquier retail"},"content":{"rendered":"<br \/>\n<h4>El 28% de los compradores online se encuentran satisfechos con la &uacute;ltima compra realizada<br \/>Organizan Seminarium y ACCEP en The Westin Lima Hotel<\/h4>\n<p>Gracias al incremento de la conectividad, la cantidad de peruanos millennials conectados ha aumentado notablemente. Actualmente un 69% se encuentra online, ya sea a trav&eacute;s de un computador o laptop, tablet o smartphone y un 27% de ellos ha realizado alguna vez una compra online, principalmente para adquirir productos tecnol&oacute;gicos. As&iacute; lo indica el estudio de GfK &ldquo;Entendiendo el comportamiento de compra de los Millennials y su impacto en la compra digital&rdquo;, a presentarse el pr&oacute;ximo 15 y 16 de marzo en el XIV Congreso Internacional de Retail 2017, organizado por Seminarium y la Asociaci&oacute;n de Centros Comerciales del Per&uacute; (ACCEP).<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"images\/imagenes2017\/peru-expo2.jpg\" alt=\"\" \/><\/p>\n<p>Hoy en d&iacute;a existe una brecha importante en la satisfacci&oacute;n de los clientes online y offline, lo que se traduce en grandes oportunidades de mejora para ambos sectores. &ldquo;El 28% de los compradores online se encuentran totalmente satisfechos con la &uacute;ltima compra realizada; mientras solo un 10% de los offline manifiesta estarlo&rdquo;, as&iacute; lo indic&oacute; Pilar Berm&uacute;dez, Commercial Manager de GfK.<\/p>\n<p>El consumidor actual est&aacute; en la b&uacute;squeda de una mejor relaci&oacute;n precio &ndash; calidad, por esto es que las compras son m&aacute;s inteligentes y que el 15% de los compradores online declaran ser menos leales a cualquier retail. Ser capaces de predecir las necesidades del consumidor, conocerlo, superar sus expectativas y brindar una experiencia &uacute;nica, son los principales requerimientos de los consumidores. Es importante que los retailers conozcan estas demandas para poder mantenerse al d&iacute;a.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"images\/imagenes2017\/peru-expo3.jpg\" alt=\"\" \/><\/p>\n<p>&ldquo;No es correcto pensar que la mala experiencia offline deriva al consumidor al mundo online. Al contrario, una buena experiencia en el canal f&iacute;sico es un buen indicador para que la persona tenga al retail en su Top Of Mind (TOM) y lo considere para la compra online&rdquo;, agreg&oacute; Berm&uacute;dez.<\/p>\n<h5>&nbsp;<\/h5>\n<h5><img decoding=\"async\" src=\"images\/imagenes2017\/peru-expo4.jpg\" alt=\"\" \/><\/h5>\n<h5>Sobre el XIV Congreso Internacional del Retail 2017<\/h5>\n<h6>La cita es para el pr&oacute;ximo 15 y 16 de marzo en The Westin Lima Hotel. Informes al 610 7272 opci&oacute;n 1 \/ <a href=\"mailto:informes@seminarium.pe\">informes@seminarium.pe<\/a> \/ www.seminarium.pe<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>El XIV Congreso Internacional de Retail 2017 presenta el estudio &ldquo;Entendiendo el comportamiento de compra de los Millennials y su impacto en la compra digital&rdquo; de GFK<\/p> <p><span style=\"font-family: 'Roboto Slab', Cambria, Georgia, 'Times New Roman', Times, serif; font-size: 12px; font-weight: bold;\">&ldquo;Cambiar o desaparecer: hipercompetencia en el retail peruano&rdquo;, organizado por Seminarium Per&uacute; y la Asociaci&oacute;n de Centros Comerciales del Per&uacute; (ACCEP), evento que desde el a&ntilde;o 2003 se ha posicionado como el espacio m&aacute;s importante del sector, convirti&eacute;ndose en un generador de networking y creador de experiencias para las m&aacute;s de 6500 personas que han participado.<\/span><br style=\"font-family: 'Roboto Slab', Cambria, Georgia, 'Times New Roman', Times, serif; font-size: 12px; font-weight: bold;\" \/><span style=\"font-family: 'Roboto Slab', Cambria, Georgia, 'Times New Roman', Times, serif; font-size: 12px; font-weight: bold;\"><br \/><\/span><\/p> ","protected":false},"author":4,"featured_media":6475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[76],"tags":[],"yst_prominent_words":[],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2017\/03\/peru-expo.jpg","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"jhAjL52MGM\"><a href=\"https:\/\/todologisticanews.com\/site\/el-15-de-los-compradores-online-son-menos-leales-a-cualquier-retail\/\">El 15% de los compradores online son menos leales a cualquier retail<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/el-15-de-los-compradores-online-son-menos-leales-a-cualquier-retail\/embed\/#?secret=jhAjL52MGM\" width=\"500\" height=\"350\" title=\"\u00abEl 15% de los compradores online son menos leales a cualquier retail\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"jhAjL52MGM\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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