{"id":64564,"date":"2025-09-12T01:42:16","date_gmt":"2025-09-12T04:42:16","guid":{"rendered":"https:\/\/todologisticanews.com\/site\/?p=64564"},"modified":"2025-09-12T01:42:23","modified_gmt":"2025-09-12T04:42:23","slug":"shopping-season-2025-la-era-del-comercio-conversacional-en-latam","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/shopping-season-2025-la-era-del-comercio-conversacional-en-latam\/","title":{"rendered":"<strong>Shopping Season 2025: la era del comercio conversacional en Latam<\/strong>"},"content":{"rendered":"\n<p>Am\u00e9rica Latina se prepara para una temporada de compras de fin de a\u00f1o hist\u00f3rica. En M\u00e9xico, las ventas del Black Friday crecen 168% frente a un d\u00eda normal; en Colombia, este evento ya representa el 5,1% de las ventas anuales; y en Chile, el Cyber Monday 2024 alcanz\u00f3 un r\u00e9cord de US$ 433 millones. Estos resultados confirman a la regi\u00f3n como uno de los mercados de e-commerce m\u00e1s din\u00e1micos del mundo.<\/p>\n\n\n\n<p>Durante Navidad, el 67% de los consumidores planea comprar regalos en plataformas digitales o marketplaces, con entre 4 y 5 obsequios por persona y un gasto promedio de US$ 64 a US$ 155. Adem\u00e1s, las ventas en el cuarto trimestre aumentan en promedio 25% respecto al trimestre anterior, consolidando a la <em>Shopping Season<\/em> como el momento m\u00e1s competitivo del calendario comercial.<\/p>\n\n\n\n<p>En este escenario, Infobip y Google presentaron en Ciudad de M\u00e9xico el evento \u201cShopping Season 2025: Temporada de compras conversacionales\u201d, donde compartieron estrategias y herramientas para que las marcas fortalezcan la relaci\u00f3n con sus clientes.<\/p>\n\n\n\n<p><strong>El auge del comercio conversacional<\/strong><br>El encuentro destac\u00f3 que el comercio conversacional impacta cada etapa del <em>customer journey<\/em>: descubrimiento, compra, postventa y fidelizaci\u00f3n. \u201cLas marcas que logran pasar de la conversaci\u00f3n a la conversi\u00f3n son las que hoy lideran. RCS, mensajer\u00eda, voz y video ya no son solo canales, sino puntos cr\u00edticos para aumentar conversi\u00f3n y personalizaci\u00f3n\u201d, se\u00f1al\u00f3 Germ\u00e1n Rojas, Product Sales Expert de Infobip.<\/p>\n\n\n\n<h4><strong>Omnicanalidad y personalizaci\u00f3n<\/strong><\/h4>\n\n\n\n<p>Google subray\u00f3 que los consumidores latinoamericanos esperan experiencias h\u00edbridas, fluidas y seguras. \u201cLas marcas que adopten tecnolog\u00eda RCS para anticiparse a esas expectativas marcar\u00e1n la diferencia esta temporada\u201d, afirm\u00f3 Enrique Facundo, Head de GTM &amp; Partner Development de Google M\u00e9xico.<\/p>\n\n\n\n<p><strong>Tendencias clave<\/strong><br>Las compras sociales, el auge de plataformas como Temu, los m\u00e9todos de pago alternativos como <em>Buy Now, Pay Later<\/em>, y el crecimiento de las compras transfronterizas definen las din\u00e1micas actuales. Juguetes, moda, electr\u00f3nica y cuidado personal lideran las categor\u00edas de mayor demanda.<\/p>\n\n\n\n<p>Con el <em>Hot Sale<\/em>, Black Friday, Cyber Monday y Navidad a la vista, las empresas que apuesten por experiencias conversacionales, seguras y personalizadas estar\u00e1n mejor posicionadas para capitalizar el boom de ventas en 2025.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><em>TodologisticaNEWS: Las principales noticias sobre puertos, log\u00edstica, transporte y comercio exterior<\/em><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"Am\u00e9rica Latina se prepara para una temporada de compras de fin de a\u00f1o hist\u00f3rica. En...","protected":false},"author":957,"featured_media":64589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[10276],"tags":[214,459,100,145,13566],"yst_prominent_words":[935,8168,700,2747,7712,1122,1454,1246,960,1772],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2025\/09\/Banner_Compras_12-09-2025.jpg","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"hsDUcFZAWm\"><a href=\"https:\/\/todologisticanews.com\/site\/shopping-season-2025-la-era-del-comercio-conversacional-en-latam\/\"><strong>Shopping Season 2025: la era del comercio conversacional en Latam<\/strong><\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/shopping-season-2025-la-era-del-comercio-conversacional-en-latam\/embed\/#?secret=hsDUcFZAWm\" width=\"500\" height=\"350\" title=\"\u00ab&lt;strong&gt;Shopping Season 2025: la era del comercio conversacional en Latam&lt;\/strong&gt;\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"hsDUcFZAWm\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),l=0;l<n.length;l++)n[l].style.display=\"none\";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=d.createElement(\"a\"),a=d.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n"},"_links":{"self":[{"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/posts\/64564"}],"collection":[{"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/users\/957"}],"replies":[{"embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/comments?post=64564"}],"version-history":[{"count":3,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/posts\/64564\/revisions"}],"predecessor-version":[{"id":64590,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/posts\/64564\/revisions\/64590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/media\/64589"}],"wp:attachment":[{"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/media?parent=64564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/categories?post=64564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/tags?post=64564"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/yst_prominent_words?post=64564"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/series?post=64564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}