{"id":64377,"date":"2025-09-03T23:27:10","date_gmt":"2025-09-04T02:27:10","guid":{"rendered":"https:\/\/todologisticanews.com\/site\/?p=64377"},"modified":"2025-09-03T23:27:22","modified_gmt":"2025-09-04T02:27:22","slug":"airbag-fortalece-la-seguridad-vial-en-colombia","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/airbag-fortalece-la-seguridad-vial-en-colombia\/","title":{"rendered":"Airbag fortalece la seguridad vial en Colombia"},"content":{"rendered":"\n<p>La llegada de Airbag a Colombia coincidi\u00f3 con un momento clave para la modernizaci\u00f3n tecnol\u00f3gica del transporte y la log\u00edstica. <\/p>\n\n\n\n<p>La compa\u00f1\u00eda, fundada en 2020, ofrece soluciones para reducir la siniestralidad vial y cumplir con el Plan Estrat\u00e9gico de Seguridad Vial; aportando beneficios econ\u00f3micos a los operadores de carga y pasajeros.<\/p>\n\n\n\n<p>Airbag desarroll\u00f3 una aplicaci\u00f3n y una plataforma web que analizan datos de conducci\u00f3n como velocidad, frenadas, curvas, aceleraciones y uso del celular. El sistema ofrece retroalimentaci\u00f3n inmediata y gamificaci\u00f3n, premiando con incentivos a quienes mantienen h\u00e1bitos seguros. Esto permite disminuir riesgos, mejorar la retenci\u00f3n de conductores y optimizar costos.<\/p>\n\n\n\n<p>La empresa ya cuenta con m\u00e1s de 200 clientes y 8.000 usuarios activos en la regi\u00f3n. En Colombia, m\u00e1s de 4.000 conductores y 125 empresas han reducido hasta un 53% los siniestros viales mediante esta herramienta. En 2025, Airbag fue reconocida en el <em>Insurance World Challenge<\/em> de Madrid; obteniendo el Seal Award a la \u201cMejor Alianza\u201d gracias a su trabajo conjunto con Seguros Bol\u00edvar.<\/p>\n\n\n\n<p>La innovaci\u00f3n de la startup tambi\u00e9n atrajo la atenci\u00f3n en eventos como Startco Medell\u00edn, donde la seleccionaron entre las diez mejores de 340 startups. Logrando intenciones de inversi\u00f3n por 750.000 d\u00f3lares. Adem\u00e1s, estableci\u00f3 alianzas con Satrack GPS para integrar an\u00e1lisis de manejo y rastreo satelital.<\/p>\n\n\n\n<p>Airbag estima que reducir accidentes disminuye reclamos, da\u00f1os y paradas de veh\u00edculos, generando ahorros de hasta 30% en mantenimiento y combustible; y aumentando la retenci\u00f3n de conductores en un 30%.<\/p>\n\n\n\n<p>Para ProColombia, la llegada de Airbag refleja el compromiso del pa\u00eds con la innovaci\u00f3n en seguridad vial y competitividad log\u00edstica. La tecnolog\u00eda no solo mejora los m\u00e1rgenes de las empresas, sino que tambi\u00e9n contribuye a salvar vidas y reducir costos sociales.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><em>TodologisticaNEWS: Las principales noticias sobre puertos, log\u00edstica, transporte y comercio exterior<\/em><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"La llegada de Airbag a Colombia coincidi\u00f3 con un momento clave para la modernizaci\u00f3n tecnol\u00f3gica...","protected":false},"author":957,"featured_media":64389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[72,11333],"tags":[13546,282,214,100,145],"yst_prominent_words":[2087,1087,3628,1958,644,8504,3807,656,986,2066,1305,1021,827],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2025\/09\/Banner_AIRBAG_03-09-2025.jpg","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"EDBsSw8huj\"><a href=\"https:\/\/todologisticanews.com\/site\/airbag-fortalece-la-seguridad-vial-en-colombia\/\">Airbag fortalece la seguridad vial en Colombia<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/airbag-fortalece-la-seguridad-vial-en-colombia\/embed\/#?secret=EDBsSw8huj\" width=\"500\" height=\"350\" title=\"\u00abAirbag fortalece la seguridad vial en Colombia\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"EDBsSw8huj\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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