{"id":62739,"date":"2025-06-30T10:05:11","date_gmt":"2025-06-30T13:05:11","guid":{"rendered":"https:\/\/todologisticanews.com\/site\/?p=62739"},"modified":"2025-06-30T10:05:17","modified_gmt":"2025-06-30T13:05:17","slug":"internacionalizacion-de-la-industria-cosmetica","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/internacionalizacion-de-la-industria-cosmetica\/","title":{"rendered":"Internacionalizaci\u00f3n de la industria cosm\u00e9tica"},"content":{"rendered":"\n<p>Uruguay est\u00e1 dando pasos concretos para posicionarse en el mercado internacional de cosm\u00e9tica. Uruguay XXI, agencia estatal de promoci\u00f3n de exportaciones, lidera un programa de formaci\u00f3n para empresas locales.<\/p>\n\n\n\n<p>El objetivo es preparar a las compa\u00f1\u00edas para los desaf\u00edos de la expansi\u00f3n internacional. La iniciativa no solo aborda temas log\u00edsticos y normativos, sino tambi\u00e9n la construcci\u00f3n de marca y la adaptaci\u00f3n cultural.<\/p>\n\n\n\n<p>El programa incluy\u00f3 dos webinars con expertos de Latinoam\u00e9rica. Carlos Arancibia, especialista en distribuci\u00f3n y retail, destac\u00f3 que la internacionalizaci\u00f3n exige m\u00e1s que calidad. Se\u00f1al\u00f3 que la marca debe tener una identidad clara y adaptarse al mercado objetivo.<\/p>\n\n\n\n<p>Arancibia enfatiz\u00f3 la importancia de definir un producto insignia que represente la esencia de la empresa y sea competitivo en formulaci\u00f3n, precio y presentaci\u00f3n.<\/p>\n\n\n\n<p>Participaron l\u00edderes como Karina Arias, fundadora de 5punto5 SkinLab (Chile); quien explic\u00f3 que la coherencia entre producto, marca y prop\u00f3sito genera confianza en el consumidor.<\/p>\n\n\n\n<p>Suriany Garc\u00eda, de L\u2019Or\u00e9al M\u00e9xico, se\u00f1al\u00f3 que la regulaci\u00f3n var\u00eda mucho entre pa\u00edses y es clave la asesor\u00eda t\u00e9cnica para cumplir requisitos sanitarios y de etiquetado.<\/p>\n\n\n\n<p>Mabel P\u00e9rez, de Monalisa Paraguay, detall\u00f3 que autenticidad, innovaci\u00f3n y sustentabilidad son los valores que buscan los compradores en cosm\u00e9tica.<\/p>\n\n\n\n<h4><strong>Oportunidades y retos del mercado regional<\/strong><\/h4>\n\n\n\n<p>Michelle Courville, experta en travel retail, explic\u00f3 que aeropuertos y zonas francas son canales atractivos, pero con exigencias espec\u00edficas en presentaci\u00f3n y respuesta r\u00e1pida.<\/p>\n\n\n\n<p>Elisa Schroeder, de Uruguay XXI, indic\u00f3 que el programa busca fortalecer la narrativa y presencia internacional de las marcas uruguayas, que destacan por trazabilidad y control de calidad.<\/p>\n\n\n\n<p>Se destac\u00f3 la importancia de alianzas estrat\u00e9gicas con distribuidores, laboratorios y agencias de comunicaci\u00f3n. La cooperaci\u00f3n regional y la participaci\u00f3n en ferias internacionales son claves para abrir mercados y detectar tendencias.<\/p>\n\n\n\n<p>Uruguay apuesta por profesionalizar su industria cosm\u00e9tica y vincularla con las demandas globales. As\u00ed, busca potenciar un sector con alto potencial de crecimiento, innovaci\u00f3n y diferenciaci\u00f3n.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><em>TodologisticaNEWS: Las principales noticias sobre puertos, log\u00edstica, transporte y comercio exterior<\/em><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"Uruguay est\u00e1 dando pasos concretos para posicionarse en el mercado internacional de cosm\u00e9tica. Uruguay XXI,...","protected":false},"author":957,"featured_media":62765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[77],"tags":[214,13389,258,145,235],"yst_prominent_words":[1304,4337,2791,3123,8504,890,1425,1014,4105,661,184,4050,2645,2661,691,8713,8714],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2025\/06\/Internacionalizacion-de-la-industria-cosmetica.jpg","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"uos02uszyL\"><a href=\"https:\/\/todologisticanews.com\/site\/internacionalizacion-de-la-industria-cosmetica\/\">Internacionalizaci\u00f3n de la industria cosm\u00e9tica<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/internacionalizacion-de-la-industria-cosmetica\/embed\/#?secret=uos02uszyL\" width=\"500\" height=\"350\" title=\"\u00abInternacionalizaci\u00f3n de la industria cosm\u00e9tica\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"uos02uszyL\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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