{"id":62502,"date":"2025-06-23T10:42:49","date_gmt":"2025-06-23T13:42:49","guid":{"rendered":"https:\/\/todologisticanews.com\/site\/?p=62502"},"modified":"2025-06-23T10:42:57","modified_gmt":"2025-06-23T13:42:57","slug":"cereza-chilena-se-alista-para-nueva-temporada","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/cereza-chilena-se-alista-para-nueva-temporada\/","title":{"rendered":"Cereza chilena se alista para nueva temporada"},"content":{"rendered":"\n<p>Cereza chilena se alista para nueva temporada. Claudia Soler, directora ejecutiva del Comit\u00e9 de Cerezas de Frutas de Chile, destac\u00f3 que la industria se prepara para mejorar su efectividad. <\/p>\n\n\n\n<p>Esto se dio a conocer durante <em>CherryTech 2025<\/em>, donde expuso una estrategia para enfrentar la nueva temporada de exportaci\u00f3n.<\/p>\n\n\n\n<h4>Temporada r\u00e9cord con desaf\u00edos log\u00edsticos y comerciales<\/h4>\n\n\n\n<p>La \u00faltima campa\u00f1a mostr\u00f3 un crecimiento de 51% en volumen exportado, pero tambi\u00e9n una fuerte ca\u00edda del 45% en precios. Esta situaci\u00f3n se debi\u00f3, en parte, a una alta concentraci\u00f3n de env\u00edos entre las semanas 1 y 3 del a\u00f1o. Coincidi\u00f3 con baja demanda en China y con menor confianza del consumidor.<\/p>\n\n\n\n<p>Soler explic\u00f3 que el mercado de lujo chino cay\u00f3 20%, y los productos para regalo tambi\u00e9n bajaron considerablemente. Por ejemplo, el Mooncake cay\u00f3 45%, mientras que otras frutas como el ar\u00e1ndano y la frutilla blanca cayeron 12% y 29%, respectivamente.<\/p>\n\n\n\n<h4>Noticias falsas y percepci\u00f3n del consumidor<\/h4>\n\n\n\n<p>Uno de los mayores impactos fue la difusi\u00f3n de noticias falsas en redes sociales, afectando la imagen de la cereza chilena. Esto redujo la demanda, presion\u00f3 precios y gener\u00f3 dudas sobre la calidad de la fruta.<\/p>\n\n\n\n<h4>Nueva hoja de ruta: calidad y consistencia<\/h4>\n\n\n\n<p>El Comit\u00e9, junto con la SNA y Fedefruta, defini\u00f3 un est\u00e1ndar voluntario sobre firmeza, tama\u00f1o y experiencia de consumo. Tambi\u00e9n se reforzar\u00e1n los controles productivos, capacitaciones y procesos de packing.<\/p>\n\n\n\n<p>Adem\u00e1s, contrataron una agencia permanente de relaciones p\u00fablicas y manejo de crisis para contener posibles impactos en China y otros mercados. Se reforzar\u00e1n campa\u00f1as en ciudades regionales chinas, India, Brasil y Estados Unidos.<\/p>\n\n\n\n<p>\u201cEl foco debe ser la calidad. Solo as\u00ed podremos sostener la rentabilidad y posicionarnos como fruta premium\u201d, concluy\u00f3 Soler.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><em>TodologisticaNEWS: Las principales noticias sobre puertos, log\u00edstica, transporte y comercio exterior<\/em><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"Cereza chilena se alista para nueva temporada. Claudia Soler, directora ejecutiva del Comit\u00e9 de Cerezas...","protected":false},"author":957,"featured_media":62571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[71,11333],"tags":[8923,270,214,258,100,145,11375],"yst_prominent_words":[1304,948,7999,2342,849,1225,4208,961],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2025\/06\/Cereza-chilena-se-alista-para-nueva-temporada.jpg","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"BTIWxezsB0\"><a href=\"https:\/\/todologisticanews.com\/site\/cereza-chilena-se-alista-para-nueva-temporada\/\">Cereza chilena se alista para nueva temporada<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/cereza-chilena-se-alista-para-nueva-temporada\/embed\/#?secret=BTIWxezsB0\" width=\"500\" height=\"350\" title=\"\u00abCereza chilena se alista para nueva temporada\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"BTIWxezsB0\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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