{"id":61625,"date":"2025-05-15T22:45:27","date_gmt":"2025-05-15T22:45:27","guid":{"rendered":"https:\/\/todologisticanews.com\/site\/?p=61625"},"modified":"2025-05-15T22:54:15","modified_gmt":"2025-05-15T22:54:15","slug":"mercado-libre-se-declara-listo-para-el-hot-sale","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/mercado-libre-se-declara-listo-para-el-hot-sale\/","title":{"rendered":"Mercado Libre se declara listo para el Hot Sale"},"content":{"rendered":"\n<p>Mercado Libre se prepara para el Hot Sale 2025 apostando a la tecnolog\u00eda y a una red log\u00edstica h\u00edbrida que permite entregar productos el mismo d\u00eda en 26 ciudades de M\u00e9xico.<\/p>\n\n\n\n<p>La campa\u00f1a comercial se desarrollar\u00e1 entre el 26 de mayo y el 3 de junio;y la compa\u00f1\u00eda asegura estar lista para enfrentar los picos de demanda. As\u00ed lo explic\u00f3 Omar Ram\u00edrez, director senior de Log\u00edstica, en entrevista con <em>T21<\/em>.<\/p>\n\n\n\n<p>La empresa ha transformado su red log\u00edstica con centros de distribuci\u00f3n, inteligencia artificial y una red a\u00e9rea propia. Solo en 2023, Mercado Libre creci\u00f3 un 37 % en M\u00e9xico.<\/p>\n\n\n\n<p>Uno de los avances clave es el uso de IA en el Receiving Center; que predice la demanda y reubica inventarios seg\u00fan el comportamiento del mercado. Este sistema permite distribuir los productos entre los centros de Le\u00f3n, Guadalajara, Monterrey o Valle de M\u00e9xico.<\/p>\n\n\n\n<h4>Un gran despliegue<\/h4>\n\n\n\n<p>La eficiencia tambi\u00e9n se ha visto fortalecida con un nuevo centro de distribuci\u00f3n de 100 mil m\u00b2 en el Estado de M\u00e9xico. Este inmueble, especializado en productos voluminosos, destaca por su automatizaci\u00f3n y dise\u00f1o vertical.<\/p>\n\n\n\n<p>Adem\u00e1s, la red a\u00e9rea de la compa\u00f1\u00eda ya opera hasta seis vuelos diarios en temporada alta, cubriendo m\u00e1s zonas en menos tiempo. La \u00faltima milla, en tanto, es atendida por m\u00e1s de tres mil 300 agencias, y por el modelo <em>Mercado Env\u00edos Extra<\/em>, que suma a particulares y peque\u00f1as empresas.<\/p>\n\n\n\n<p>Ram\u00edrez destac\u00f3 el uso de mil veh\u00edculos el\u00e9ctricos como parte del compromiso regional con la sostenibilidad.<\/p>\n\n\n\n<p>A pesar de los avances, el directivo admiti\u00f3 que a\u00fan faltan condiciones log\u00edsticas en algunas zonas. \u201cTenemos todo para lograrlo, pero se necesita m\u00e1s infraestructura para llegar m\u00e1s lejos\u201d, afirm\u00f3.<\/p>\n\n\n\n<p>Mercado Libre apunta con el Hot Sale a mantener su promesa: entregas r\u00e1pidas, confiables y sustentables, incluso en los momentos de mayor demanda.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><em>TodologisticaNEWS: Las principales noticias sobre puertos, log\u00edstica, transporte y comercio exterior<\/em><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"Mercado Libre se prepara para el Hot Sale 2025 apostando a la tecnolog\u00eda y a...","protected":false},"author":957,"featured_media":61637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[73,11334],"tags":[214,9781,100,7446,145,10682],"yst_prominent_words":[2355,1796,1535,3734,849,733,3214,656,1014,7145,1246,2082,712,1070],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2025\/05\/Mercado-Libre-se-declara-listo-para-el-Hot-Sale2.jpg","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"6lko8Z2yp3\"><a href=\"https:\/\/todologisticanews.com\/site\/mercado-libre-se-declara-listo-para-el-hot-sale\/\">Mercado Libre se declara listo para el Hot Sale<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/mercado-libre-se-declara-listo-para-el-hot-sale\/embed\/#?secret=6lko8Z2yp3\" width=\"500\" height=\"350\" title=\"\u00abMercado Libre se declara listo para el Hot Sale\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"6lko8Z2yp3\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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