{"id":61238,"date":"2025-05-02T12:55:08","date_gmt":"2025-05-02T12:55:08","guid":{"rendered":"https:\/\/todologisticanews.com\/site\/?p=61238"},"modified":"2025-05-02T12:55:16","modified_gmt":"2025-05-02T12:55:16","slug":"can-fortalece-la-internacionalizacion-de-mipymes","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/can-fortalece-la-internacionalizacion-de-mipymes\/","title":{"rendered":"CAN fortalece la internacionalizaci\u00f3n de mipymes"},"content":{"rendered":"\n<p>La <strong>Comunidad Andina (CAN)<\/strong> present\u00f3 los resultados del \u201cPrograma de Internacionalizaci\u00f3n para el Mercado Europeo\u201d.<\/p>\n\n\n\n<p> Impulsado adem\u00e1s por el <strong>Comit\u00e9 Andino de Autoridades de Promoci\u00f3n de Exportaciones (CAAPE)<\/strong> y liderado por <strong>Colombia<\/strong> bajo su presidencia pro tempore, a trav\u00e9s de <strong>ProColombia<\/strong>.<\/p>\n\n\n\n<p>Durante cinco d\u00edas, el programa registr\u00f3 m\u00e1s de <strong>1.400 asistencias acumuladas<\/strong>; con una participaci\u00f3n del <strong>82% desde Colombia<\/strong> seguida por <strong>Per\u00fa (7%)<\/strong>, <strong>Bolivia (6%)<\/strong> y <strong>Ecuador (5%)<\/strong>. Se cont\u00f3 con <strong>m\u00e1s de 750 asistentes \u00fanicos<\/strong>; de los cuales un <strong>60% fueron mujeres<\/strong>, lo que resalta el enfoque inclusivo del programa.<\/p>\n\n\n\n<p>La iniciativa cont\u00f3 con el respaldo de <strong>Planeta Formaci\u00f3n y Universidades<\/strong>, y la participaci\u00f3n acad\u00e9mica de <strong>EAE Business School<\/strong>, <strong>UNIE Universidad<\/strong>, <strong>Universidad Internacional de Valencia<\/strong> y <strong>Corporaci\u00f3n Universitaria Iberoamericana<\/strong>. Las sesiones abordaron temas clave para la internacionalizaci\u00f3n: identificaci\u00f3n de nichos de mercado, <strong>Pacto Verde Europeo<\/strong>, segmentaci\u00f3n de clientes y <strong>optimizaci\u00f3n log\u00edstica<\/strong>.<\/p>\n\n\n\n<p>El sector agroindustrial lider\u00f3 la participaci\u00f3n con un <strong>45%<\/strong>, seguido por textil (22%), metalmec\u00e1nica (18%), qu\u00edmicos (7%) y servicios (8%).<\/p>\n\n\n\n<p>La <strong>Uni\u00f3n Europea<\/strong> represent\u00f3 el <strong>13% de las exportaciones del bloque andino en 2024<\/strong>, con <strong>USD 22.118 millones<\/strong>, un aumento del <strong>7% frente a 2023<\/strong>. Las <strong>importaciones alcanzaron USD 18.864 millones<\/strong>; generando un <strong>super\u00e1vit comercial de USD 3.254 millones<\/strong>. Esto tambi\u00e9n evidencia oportunidades crecientes para las mipymes andinas.<\/p>\n\n\n\n<p>Autoridades de los cuatro pa\u00edses coincidieron en que el programa refuerza la integraci\u00f3n regional, fortalece capacidades empresariales; y tambi\u00e9n proyecta al bloque andino hacia una presencia m\u00e1s s\u00f3lida en el comercio global. La <strong>internacionalizaci\u00f3n<\/strong>, destacaron, no es solo una meta econ\u00f3mica; sino un esfuerzo regional compartido que posiciona a la <strong>Comunidad Andina como un bloque competitivo y din\u00e1mico<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><em>TodologisticaNEWS: Las principales noticias sobre puertos, log\u00edstica, transporte y comercio exterior<\/em><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"La Comunidad Andina (CAN) present\u00f3 los resultados del \u201cPrograma de Internacionalizaci\u00f3n para el Mercado Europeo\u201d....","protected":false},"author":957,"featured_media":61277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[10276],"tags":[2984,214,258,100,1283,145],"yst_prominent_words":[2837,6674,1213,1407,1087,1468,1210,8305,656,1014,1944,4050,2645,1085],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2025\/04\/CAN-fortalece-la-internacionalizacion-de-mipymes.jpg","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"0v5nU0uK6Q\"><a href=\"https:\/\/todologisticanews.com\/site\/can-fortalece-la-internacionalizacion-de-mipymes\/\">CAN fortalece la internacionalizaci\u00f3n de mipymes<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/can-fortalece-la-internacionalizacion-de-mipymes\/embed\/#?secret=0v5nU0uK6Q\" width=\"500\" height=\"350\" title=\"\u00abCAN fortalece la internacionalizaci\u00f3n de mipymes\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"0v5nU0uK6Q\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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