{"id":60637,"date":"2025-04-03T20:20:36","date_gmt":"2025-04-03T20:20:36","guid":{"rendered":"https:\/\/todologisticanews.com\/site\/?p=60637"},"modified":"2025-04-03T20:20:43","modified_gmt":"2025-04-03T20:20:43","slug":"empresas-andinas-se-expanden-a-europa","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/empresas-andinas-se-expanden-a-europa\/","title":{"rendered":"Empresas andinas se expanden a Europa"},"content":{"rendered":"\n<p>Las empresas andinas avanzan en su expansi\u00f3n global gracias al \u201cPrograma de Internacionalizaci\u00f3n para el mercado europeo\u201d.<\/p>\n\n\n\n<p>Este programa es liderado por ProColombia en la presidencia pro tempore del Comit\u00e9 Andino de Autoridades de Promoci\u00f3n de Exportaciones de la Comunidad Andina (CAAPE). Esta iniciativa, desarrollada en conjunto con Planeta Formaci\u00f3n y Universidades, cuenta con el respaldo del Ministerio de Relaciones Exteriores de Bolivia, ProEcuador y Promper\u00fa.<\/p>\n\n\n\n<p>El programa busca consolidar la presencia de mipymes de Bolivia, Colombia, Ecuador y Per\u00fa en el exigente mercado europeo. A trav\u00e9s de cinco sesiones especializadas, los participantes adquieren herramientas estrat\u00e9gicas para mejorar su competitividad; adem\u00e1s de ampliar sus oportunidades comerciales y establecer relaciones con compradores internacionales.<\/p>\n\n\n\n<p>Las empresas reciben formaci\u00f3n en identificaci\u00f3n de nichos de mercado, segmentaci\u00f3n, posicionamiento y cumplimiento de requisitos del Pacto Verde Europeo. Adem\u00e1s, optimizan sus procesos log\u00edsticos de exportaci\u00f3n, lo que les permite diversificar mercados y aumentar su competitividad.<\/p>\n\n\n\n<p>Carmen Caballero, presidenta de ProColombia, destac\u00f3 la importancia del programa- \u201cEs una oportunidad clave para que las mipymes y empresas andinas fortalezcan su competitividad y accedan con \u00e9xito al mercado europeo. Nuestro compromiso es seguir impulsando su internacionalizaci\u00f3n con herramientas estrat\u00e9gicas y conexiones de alto valor\u201d.<\/p>\n\n\n\n<p>El programa est\u00e1 abierto tanto a exportadores como a empresas sin experiencia previa en comercio exterior. Se espera beneficiar a 80 mipymes y generar hasta 500 conexiones estrat\u00e9gicas. Las sesiones se transmiten en vivo a trav\u00e9s del Centro de Convenciones Virtuales de ProColombia, sin grabaciones posteriores. Al finalizar, los participantes completar\u00e1n una encuesta para evaluar el impacto de la&nbsp;capacitaci\u00f3n.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><em>TodologisticaNEWS: Las principales noticias sobre puertos, log\u00edstica, transporte y comercio exterior<\/em><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"Las empresas andinas avanzan en su expansi\u00f3n global gracias al \u201cPrograma de Internacionalizaci\u00f3n para el...","protected":false},"author":957,"featured_media":60664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[10276],"tags":[214,13200,530,258,100,10344],"yst_prominent_words":[698,696,3350,644,9101,8305,1014,5287,3020,4050,842,2094],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2025\/04\/Empresas-andinas-se-expanden-a-Europa.jpg","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"Zcl61PLyqe\"><a href=\"https:\/\/todologisticanews.com\/site\/empresas-andinas-se-expanden-a-europa\/\">Empresas andinas se expanden a Europa<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/empresas-andinas-se-expanden-a-europa\/embed\/#?secret=Zcl61PLyqe\" width=\"500\" height=\"350\" title=\"\u00abEmpresas andinas se expanden a Europa\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"Zcl61PLyqe\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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