{"id":60075,"date":"2025-03-13T15:57:42","date_gmt":"2025-03-13T15:57:42","guid":{"rendered":"https:\/\/todologisticanews.com\/site\/?p=60075"},"modified":"2025-03-13T15:57:50","modified_gmt":"2025-03-13T15:57:50","slug":"comercio-electronico-en-mexico-crece-un-20","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/comercio-electronico-en-mexico-crece-un-20\/","title":{"rendered":"Comercio electr\u00f3nico en M\u00e9xico crece un 20%"},"content":{"rendered":"\n<p>Durante 2024, el comercio electr\u00f3nico en M\u00e9xico alcanz\u00f3 los 789,700 millones de pesos; representando un crecimiento del 20% interanual, seg\u00fan la Asociaci\u00f3n Mexicana de Venta Online (AMVO). <\/p>\n\n\n\n<p>Este incremento refuerza la posici\u00f3n del pa\u00eds como el und\u00e9cimo mercado m\u00e1s importante a nivel mundial en ventas online.<\/p>\n\n\n\n<p>Pierre Blaise, CEO de la AMVO, destac\u00f3 que factores econ\u00f3micos, como los aranceles en la relaci\u00f3n comercial con Estados Unidos, podr\u00edan afectar al sector; sin embargo, el e-commerce ha demostrado resiliencia. Adem\u00e1s, se prev\u00e9 que la industria contin\u00fae en expansi\u00f3n debido al crecimiento de la clase media y la mayor adopci\u00f3n de m\u00e9todos de pago digitales.<\/p>\n\n\n\n<p>El estudio de AMVO revel\u00f3 que la tasa de crecimiento anual del comercio electr\u00f3nico en M\u00e9xico ha sido del 33.8% en los \u00faltimos seis a\u00f1os; consolidando un mercado en expansi\u00f3n. En 2024, los bienes durables lideraron el crecimiento, con categor\u00edas como jard\u00edn, fotograf\u00eda, cuidado del hogar y electrodom\u00e9sticos peque\u00f1os impulsando las ventas. Asimismo, el sector de supermercados y autoservicios fortaleci\u00f3 su participaci\u00f3n en l\u00ednea, especialmente en productos de consumo masivo.<\/p>\n\n\n\n<p>Otro dato clave es la penetraci\u00f3n de compradores digitales, que alcanz\u00f3 el 84% de los internautas en M\u00e9xico. Adem\u00e1s, el 70% de las compras se realizaron a trav\u00e9s de dispositivos m\u00f3viles; destacando la importancia de optimizar la experiencia de usuario en estos canales.<\/p>\n\n\n\n<p>Finalmente, la seguridad en el comercio digital sigue en aumento; con un 85% de los consumidores sinti\u00e9ndose seguros al comprar en l\u00ednea. Con la pr\u00f3xima edici\u00f3n del Hot Sale, se espera que el sector contin\u00fae fortaleciendo su participaci\u00f3n en la econom\u00eda mexicana.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><em>TodologisticaNEWS: Las principales noticias sobre puertos, log\u00edstica, transporte y comercio exterior<\/em><\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"Durante 2024, el comercio electr\u00f3nico en M\u00e9xico alcanz\u00f3 los 789,700 millones de pesos; representando un...","protected":false},"author":957,"featured_media":60097,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[73,11334],"tags":[426,214,459,100,215,145],"yst_prominent_words":[9258,700,1963,933,3097,1964,2654,6704,1014,9220,1246,1198,1944,689,1772],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2025\/03\/Comercio-electronico-en-Mexico-crece-un-20.jpg","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"XtO42mImVi\"><a href=\"https:\/\/todologisticanews.com\/site\/comercio-electronico-en-mexico-crece-un-20\/\">Comercio electr\u00f3nico en M\u00e9xico crece un 20%<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/comercio-electronico-en-mexico-crece-un-20\/embed\/#?secret=XtO42mImVi\" width=\"500\" height=\"350\" title=\"\u00abComercio electr\u00f3nico en M\u00e9xico crece un 20%\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"XtO42mImVi\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),l=0;l<n.length;l++)n[l].style.display=\"none\";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=d.createElement(\"a\"),a=d.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n"},"_links":{"self":[{"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/posts\/60075"}],"collection":[{"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/users\/957"}],"replies":[{"embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/comments?post=60075"}],"version-history":[{"count":2,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/posts\/60075\/revisions"}],"predecessor-version":[{"id":60098,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/posts\/60075\/revisions\/60098"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/media\/60097"}],"wp:attachment":[{"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/media?parent=60075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/categories?post=60075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/tags?post=60075"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/yst_prominent_words?post=60075"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/series?post=60075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}