{"id":59807,"date":"2025-03-03T18:42:09","date_gmt":"2025-03-03T18:42:09","guid":{"rendered":"https:\/\/todologisticanews.com\/site\/?p=59807"},"modified":"2025-03-03T18:42:17","modified_gmt":"2025-03-03T18:42:17","slug":"marketplaces-domina-el-e-commerce-en-mexico","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/marketplaces-domina-el-e-commerce-en-mexico\/","title":{"rendered":"Marketplaces domina el e-commerce en M\u00e9xico"},"content":{"rendered":"\n<p>La mayor\u00eda de los consumidores en M\u00e9xico accede a plataformas de comercio electr\u00f3nico a trav\u00e9s de marketplaces, con Mercado Libre y Amazon como las opciones m\u00e1s utilizadas. <\/p>\n\n\n\n<p>Seg\u00fan el estudio <em>E-commerce en M\u00e9xico 2025<\/em> de Full Digital Commerce Elogia, los otros canales m\u00e1s usados son aplicaciones m\u00f3viles y buscadores, mientras que las redes sociales y tiendas f\u00edsicas complementan el proceso de compra.<\/p>\n\n\n\n<p>Las tiendas exclusivamente en l\u00ednea lideran las preferencias con un 87%, seguidas por comercios con presencia f\u00edsica y digital (63%) y aquellas con entrega express (60%). Las principales alternativas a los marketplaces son una combinaci\u00f3n de tienda f\u00edsica y e-commerce (43%) y tiendas f\u00edsicas exclusivas (42%).<\/p>\n\n\n\n<p>Las categor\u00edas m\u00e1s compradas en l\u00ednea en los \u00faltimos 12 meses fueron moda y tecnolog\u00eda, seguidas por belleza y cuidado personal, as\u00ed como comida a domicilio. En 2024, el 45% de los consumidores compr\u00f3 en l\u00ednea semanalmente, con un promedio de 5.1 compras al mes. El gasto promedio por compra fue de $1,203 MXN, apenas 82 pesos menos que en 2023.<\/p>\n\n\n\n<h3><strong>Redes sociales como canal de ventas<\/strong><\/h3>\n\n\n\n<p>El social commerce ha ganado terreno en el comercio electr\u00f3nico. Seg\u00fan Samy Alliance, este canal representa el 19.4% de las ventas online y movi\u00f3 700 mil millones de d\u00f3lares en 2024. Se espera que alcance los 8.5 billones de d\u00f3lares en 2030.<\/p>\n\n\n\n<p>El estudio de Elogia revela que el 50% de los consumidores en M\u00e9xico ha comprado en redes sociales, principalmente en Facebook (86%). Sin embargo, el 44% no ha utilizado esta opci\u00f3n y el 6% desconoc\u00eda su existencia.<\/p>\n\n\n\n<p>Para las empresas, las redes sociales y la publicidad online son las principales fuentes de tr\u00e1fico hacia el e-commerce (67% y 55%, respectivamente). Facebook e Instagram lideran como las plataformas m\u00e1s usadas por los comercios en M\u00e9xico, seguidas de WhatsApp, YouTube y TikTok. En promedio, las empresas utilizan 3.9 plataformas, reflejando la diversificaci\u00f3n de estrategias digitales.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><em>TodologisticaNEWS: Las principales noticias sobre puertos, log\u00edstica, transporte y comercio exterior<\/em><\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"La mayor\u00eda de los consumidores en M\u00e9xico accede a plataformas de comercio electr\u00f3nico a trav\u00e9s...","protected":false},"author":957,"featured_media":59835,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[73,11334],"tags":[426,459,100,13099,215,145],"yst_prominent_words":[700,1963,2980,3054,3781,1964,4718,6704,1246,7954,6182,4505,1545],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2025\/03\/Marketplaces-domina-el-e-commerce-en-Mexico.jpg","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"6qNLmkThqu\"><a href=\"https:\/\/todologisticanews.com\/site\/marketplaces-domina-el-e-commerce-en-mexico\/\">Marketplaces domina el e-commerce en M\u00e9xico<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/marketplaces-domina-el-e-commerce-en-mexico\/embed\/#?secret=6qNLmkThqu\" width=\"500\" height=\"350\" title=\"\u00abMarketplaces domina el e-commerce en M\u00e9xico\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"6qNLmkThqu\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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