{"id":58880,"date":"2025-01-29T15:08:09","date_gmt":"2025-01-29T15:08:09","guid":{"rendered":"https:\/\/todologisticanews.com\/site\/?p=58880"},"modified":"2025-01-29T15:08:17","modified_gmt":"2025-01-29T15:08:17","slug":"que-es-el-ghosting-en-e-commerce","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/que-es-el-ghosting-en-e-commerce\/","title":{"rendered":"\u00bfQu\u00e9 es el ghosting en e-commerce?"},"content":{"rendered":"\n<p>El \u00abghosting\u00bb en los negocios online ocurre cuando los consumidores llenan sus carritos de compras, pero abandonan la transacci\u00f3n sin completarla. <\/p>\n\n\n\n<p>Seg\u00fan Forrester, este problema cuesta al comercio electr\u00f3nico unos 18 millones de d\u00f3lares al a\u00f1o. A nivel global, el 69% de los carritos son abandonados, cifra que supera el 75% en Latinoam\u00e9rica.<\/p>\n\n\n\n<p><strong>Principales razones del abandono<\/strong><\/p>\n\n\n\n<p>De acuerdo con Statista, los compradores dejan sus carritos por diversos motivos:<\/p>\n\n\n\n<ul>\n<li>48% considera elevados los costos adicionales, como env\u00edos e impuestos.<\/li>\n\n\n\n<li>26% evita crear una cuenta para pagar.<\/li>\n\n\n\n<li>25% desconf\u00eda del sitio web para ingresar datos bancarios.<\/li>\n<\/ul>\n\n\n\n<p>En Latinoam\u00e9rica, donde existen m\u00e1s de 300 millones de compradores digitales y se prev\u00e9 que las ventas en l\u00ednea alcancen los 200.000 millones de d\u00f3lares en 2026, este fen\u00f3meno impacta directamente en el comercio electr\u00f3nico. Muchos usuarios comparan precios, exploran novedades o navegan por entretenimiento, sin intenci\u00f3n de comprar y es as\u00ed cuando se genera ghosting.<\/p>\n\n\n\n<p><strong>C\u00f3mo reducir el abandono y recuperar carritos<\/strong><\/p>\n\n\n\n<p>Seg\u00fan Infobip, algunas estrategias pueden motivar a los consumidores a finalizar sus compras:<\/p>\n\n\n\n<ol>\n<li><strong>Optimizar el pago<\/strong>: Ofrecer procesos r\u00e1pidos, m\u00faltiples opciones y permitir compras sin registro. Tambi\u00e9n facilitar la eliminaci\u00f3n de art\u00edculos sin interrumpir la transacci\u00f3n.<\/li>\n\n\n\n<li><strong>Simplificar devoluciones<\/strong>: Garantizar un proceso claro y sin complicaciones para generar confianza.<\/li>\n\n\n\n<li><strong>Reducir costos adicionales<\/strong>: Incluir env\u00edos gratuitos a partir de un monto m\u00ednimo o tarifas diferenciadas seg\u00fan urgencia.<\/li>\n\n\n\n<li><strong>Enviar recordatorios<\/strong>: Utilizar WhatsApp, SMS, correo electr\u00f3nico o RCS para recordar carritos abandonados.<\/li>\n\n\n\n<li><strong>Incorporar programas de recompensas<\/strong>: Ofrecer incentivos a clientes frecuentes para motivar la conversi\u00f3n.<\/li>\n<\/ol>\n\n\n\n<p>Implementar estas t\u00e1cticas puede aumentar la tasa de conversi\u00f3n, mejorar la experiencia del usuario y tambi\u00e9n fomentar la fidelizaci\u00f3n en el comercio electr\u00f3nico.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><em>TodologisticaNEWS: Las principales noticias sobre puertos, log\u00edstica, transporte y comercio exterior<\/em><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"El \u00abghosting\u00bb en los negocios online ocurre cuando los consumidores llenan sus carritos de compras,...","protected":false},"author":957,"featured_media":58896,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[10276],"tags":[214,459,12953,100,145],"yst_prominent_words":[5286,700,1963,4209,2747,2980,1958,3802,3824,1964,858,3240,2066,7013],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2025\/01\/Que-es-el-ghosting-en-e-commerce.jpg","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"sNNIyJfUNC\"><a href=\"https:\/\/todologisticanews.com\/site\/que-es-el-ghosting-en-e-commerce\/\">\u00bfQu\u00e9 es el ghosting en e-commerce?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/que-es-el-ghosting-en-e-commerce\/embed\/#?secret=sNNIyJfUNC\" width=\"500\" height=\"350\" title=\"\u00ab\u00bfQu\u00e9 es el ghosting en e-commerce?\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"sNNIyJfUNC\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),l=0;l<n.length;l++)n[l].style.display=\"none\";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=d.createElement(\"a\"),a=d.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n"},"_links":{"self":[{"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/posts\/58880"}],"collection":[{"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/users\/957"}],"replies":[{"embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/comments?post=58880"}],"version-history":[{"count":2,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/posts\/58880\/revisions"}],"predecessor-version":[{"id":58897,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/posts\/58880\/revisions\/58897"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/media\/58896"}],"wp:attachment":[{"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/media?parent=58880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/categories?post=58880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/tags?post=58880"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/yst_prominent_words?post=58880"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/series?post=58880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}