{"id":57214,"date":"2024-11-21T18:14:20","date_gmt":"2024-11-21T18:14:20","guid":{"rendered":"https:\/\/todologisticanews.com\/site\/?p=57214"},"modified":"2024-11-21T18:14:28","modified_gmt":"2024-11-21T18:14:28","slug":"la-ia-impulsa-el-comercio-minorista","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/la-ia-impulsa-el-comercio-minorista\/","title":{"rendered":"La IA impulsa el comercio minorista"},"content":{"rendered":"\n<p>A pesar de los desaf\u00edos econ\u00f3micos globales, como la inflaci\u00f3n y la escasez de mano de obra, el sector del comercio minorista se muestra optimista<\/p>\n\n\n\n<p>Impulsado por la adopci\u00f3n de tecnolog\u00edas avanzadas como la inteligencia artificial (IA). Seg\u00fan el reporte <em>Perspectivas globales del comercio minorista 2024<\/em> de Deloitte; los l\u00edderes del sector prev\u00e9n que la IA transforme las operaciones, incremente la productividad y ofrezca experiencias m\u00e1s cautivadoras a los clientes, generando as\u00ed un crecimiento financiero sostenible.<\/p>\n\n\n\n<p>En la encuesta incluy\u00f3 a 200 l\u00edderes minoristas de todo el mundo; y se destac\u00f3 la capacidad del sector para adaptarse a las disrupciones pasadas y al cambiante panorama de mercado. Aunque los m\u00e1rgenes de beneficio se ven afectados por la inflaci\u00f3n y las interrupciones en la cadena de suministro; los minoristas conf\u00edan en implementar estrategias innovadoras para sortear estos obst\u00e1culos.<\/p>\n\n\n\n<p>La IA generativa se posiciona como el motor de esta transformaci\u00f3n; habilitando soluciones que mejoran la eficiencia y fortalecen la conexi\u00f3n con los consumidores. Sin embargo, los l\u00edderes se\u00f1alan la necesidad de abordar problemas como las tensiones geopol\u00edticas y la escasez de recursos humanos; que a\u00f1aden complejidad al entorno minorista global.<\/p>\n\n\n\n<p>El informe concluye que, aunque persistan las incertidumbres econ\u00f3micas, el sector est\u00e1 preparado para aprovechar la tecnolog\u00eda y enfrentar los retos; sentando las bases para un crecimiento significativo en 2024.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><em>TodologisticaNEWS: Las principales noticias sobre puertos, log\u00edstica, transporte y comercio exterior<\/em><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"A pesar de los desaf\u00edos econ\u00f3micos globales, como la inflaci\u00f3n y la escasez de mano...","protected":false},"author":957,"featured_media":57251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[10276],"tags":[214,12748,1184,10324,7542,100,145],"yst_prominent_words":[700,933,2622,4260,2083,7406,689],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2024\/11\/La-IA-impulsa-el-comercio-minorista.jpg","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"i4cauS6hEN\"><a href=\"https:\/\/todologisticanews.com\/site\/la-ia-impulsa-el-comercio-minorista\/\">La IA impulsa el comercio minorista<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/la-ia-impulsa-el-comercio-minorista\/embed\/#?secret=i4cauS6hEN\" width=\"500\" height=\"350\" title=\"\u00abLa IA impulsa el comercio minorista\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"i4cauS6hEN\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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