{"id":55663,"date":"2024-09-25T22:41:36","date_gmt":"2024-09-25T22:41:36","guid":{"rendered":"https:\/\/todologisticanews.com\/site\/?p=55663"},"modified":"2024-09-25T22:41:44","modified_gmt":"2024-09-25T22:41:44","slug":"economia-del-dato-clave-para-el-crecimiento-de-las-pymes-en-la-era-digital","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/economia-del-dato-clave-para-el-crecimiento-de-las-pymes-en-la-era-digital\/","title":{"rendered":"Econom\u00eda del Dato: Clave para el crecimiento de las pymes en la era digital"},"content":{"rendered":"\n<p>En la actual era digital, las peque\u00f1as y medianas empresas (pymes) enfrentan el reto de adaptarse a la transformaci\u00f3n tecnol\u00f3gica para mantenerse competitivas. <\/p>\n\n\n\n<p>Seg\u00fan el informe <em>\u00abEconom\u00eda del Dato para PYMES\u00bb<\/em>, desarrollado en conjunto con el Banco Interamericano de Desarrollo (BID), el manejo estrat\u00e9gico de datos permite a las empresas mejorar la toma de decisiones, optimizar operaciones y crear modelos de negocio innovadores. El an\u00e1lisis y la gesti\u00f3n de la informaci\u00f3n son esenciales para aumentar la competitividad.<\/p>\n\n\n\n<p>El programa, dirigido a PYMES en Colombia, El Salvador y Uruguay tambi\u00e9n busca capacitar a las empresas en la explotaci\u00f3n productiva de los datos; brindando herramientas y conocimientos para desarrollar estrategias digitales seguras y efectivas. Sectores como log\u00edstica, turismo y fintech son prioritarios en la regi\u00f3n; donde las empresas podr\u00e1n innovar y diversificar su oferta bas\u00e1ndose en el an\u00e1lisis de datos\u200b<\/p>\n\n\n\n<p>Adem\u00e1s este tipo de iniciativas es crucial para acelerar la transformaci\u00f3n digital en un entorno donde los datos se han convertido en uno de los recursos m\u00e1s valiosos para los negocios.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2024\/09\/economia-del-dato-para-pymes-claves-para-impulsar-los-negocios-en-la-era-digital.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Ac\u00e1 puedes descargar el informe completo en PDF<\/a><\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><em>TodologisticaNEWS: Las principales noticias sobre puertos, log\u00edstica, transporte y comercio exterior<\/em><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"En la actual era digital, las peque\u00f1as y medianas empresas (pymes) enfrentan el reto de...","protected":false},"author":957,"featured_media":55667,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[10276],"tags":[282,214,12464,10329,100,145,235],"yst_prominent_words":[2111,2851,3054,644,1962,656,657,2055],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2024\/09\/Economia-del-Dato.jpg","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"rHl8pNotzt\"><a href=\"https:\/\/todologisticanews.com\/site\/economia-del-dato-clave-para-el-crecimiento-de-las-pymes-en-la-era-digital\/\">Econom\u00eda del Dato: Clave para el crecimiento de las pymes en la era digital<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/economia-del-dato-clave-para-el-crecimiento-de-las-pymes-en-la-era-digital\/embed\/#?secret=rHl8pNotzt\" width=\"500\" height=\"350\" title=\"\u00abEconom\u00eda del Dato: Clave para el crecimiento de las pymes en la era digital\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"rHl8pNotzt\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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