{"id":5562,"date":"2016-05-19T15:05:50","date_gmt":"2016-05-19T15:05:50","guid":{"rendered":"https:\/\/todologistica.com\/site\/se-llevo-a-cabo-el-tercer-encuentro-de-comercio-electronico-en-rosario\/"},"modified":"2016-05-19T15:05:50","modified_gmt":"2016-05-19T15:05:50","slug":"se-llevo-a-cabo-el-tercer-encuentro-de-comercio-electronico-en-rosario","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/se-llevo-a-cabo-el-tercer-encuentro-de-comercio-electronico-en-rosario\/","title":{"rendered":"Se llev\u00f3 a cabo el Tercer Encuentro de Comercio Electr\u00f3nico en Rosario"},"content":{"rendered":"<\/p>\n<p>Referentes del eCommerce en Argentina expusieron sobre tendencias, casos de &eacute;xito y panorama del e-commerce para un auditorio de l&iacute;deres empresariales, profesionales del Marketing, PyMEs, grandes empresas y emprendedores que buscan mejorar o implementar una estrategia online.<\/p>\n<p>En esta edici&oacute;n, el eje central del evento fue la experiencia del cliente. Todos los oradores expusieron sobre sus experiencias, los nuevos retos relacionados con este t&oacute;pico y las estrategias a implementar para la optimizaci&oacute;n de resultados.<\/p>\n<p>Iv&aacute;n Amas, Gerente Comercial de e-Commerce del Grupo Log&iacute;stico Andreani, explic&oacute; c&oacute;mo fortalecer la experiencia del cliente ubic&aacute;ndolo en el centro de todas las acciones que se realizan en el proceso de compra, estableciendo estrategias adecuadas para fortalecer todos los canales: locales f&iacute;sicos, tiendas online y la comunicaci&oacute;n digital. Adem&aacute;s, se refiri&oacute; a la importancia del desarrollo de estructuras en servicios log&iacute;sticos para cumplir con la promesa realizada al cliente y fortalecer la relaci&oacute;n con el vendedor que contrata el servicio log&iacute;stico, pero a&uacute;n m&aacute;s con la persona que realiza la compra. <\/p>\n<p>Tambi&eacute;n participaron del evento diferentes desarrolladores, emprendedores y anunciantes que se trabajan para fortalecer y potenciar el negocio del eCommerce en el interior del pa&iacute;s. Estas jornadas propiciaron el espacio adecuado para interactuar entre colegas y asistentes promoviendo el networking e intercambio de experiencias que ayuden a impulsar el crecimiento del sector.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Grupo Log&iacute;stico Andreani, junto a la Asociaci&oacute;n de Profesionales en Marketing (APMKT), cerraron con &eacute;xito el tercer encuentro consecutivo de Comercio Electr&oacute;nico en la Ciudad de Rosario, alcanzando una convocatoria de m&aacute;s de 1.300 personas.","protected":false},"author":3,"featured_media":5041,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[68],"tags":[],"yst_prominent_words":[],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2015\/12\/argentina.png","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"7OBjYmCiSq\"><a href=\"https:\/\/todologisticanews.com\/site\/se-llevo-a-cabo-el-tercer-encuentro-de-comercio-electronico-en-rosario\/\">Se llev\u00f3 a cabo el Tercer Encuentro de Comercio Electr\u00f3nico en Rosario<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/se-llevo-a-cabo-el-tercer-encuentro-de-comercio-electronico-en-rosario\/embed\/#?secret=7OBjYmCiSq\" width=\"500\" height=\"350\" title=\"\u00abSe llev\u00f3 a cabo el Tercer Encuentro de Comercio Electr\u00f3nico en Rosario\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"7OBjYmCiSq\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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