{"id":53563,"date":"2024-07-15T17:37:54","date_gmt":"2024-07-15T17:37:54","guid":{"rendered":"https:\/\/todologisticanews.com\/site\/?p=53563"},"modified":"2024-07-15T17:38:02","modified_gmt":"2024-07-15T17:38:02","slug":"el-ecommerce-d2c-crece-en-mexico","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/el-ecommerce-d2c-crece-en-mexico\/","title":{"rendered":"El eCommerce D2C crece en M\u00e9xico"},"content":{"rendered":"\n<p>El crecimiento del eCommerce en M\u00e9xico sigue en aumento. En el \u00faltimo a\u00f1o, el valor del mercado alcanz\u00f3 los $658,000 millones de pesos, un 24.6% m\u00e1s que en 2022.  Una tendencia en alza es el comercio electr\u00f3nico directo al consumidor (D2C). <\/p>\n\n\n\n<p>El modelo D2C permite a las marcas vender productos directamente a los consumidores a trav\u00e9s de sus propios sitios web. El\u00edas Zafe, gerente de negocios en Infracommerce, explica que las marcas est\u00e1n lanzando plataformas de venta propias, lo que les permite ofrecer un cat\u00e1logo completo y acceso a programas de fidelizaci\u00f3n.<\/p>\n\n\n\n<p>Firmas de colchones, enseres dom\u00e9sticos y bebidas est\u00e1n incursionando en el D2C en M\u00e9xico. Seg\u00fan Statista, las ventas D2C alcanzar\u00e1n los 23 mil millones de d\u00f3lares para 2025, representando el 17.3% del total del eCommerce. Se prev\u00e9 un crecimiento anual del 15.2% en este segmento entre 2023 y 2028.<\/p>\n\n\n\n<p>La categor\u00eda de moda y belleza lidera en D2C, proyect\u00e1ndose que representar\u00e1 el 35% de las ventas para 2025. La electr\u00f3nica tambi\u00e9n muestra un crecimiento significativo, con un 28% para el mismo a\u00f1o.<\/p>\n\n\n\n<p>Adem\u00e1s, el eCommerce D2C elimina intermediarios, permitiendo a las marcas aumentar sus ganancias y personalizar la experiencia del cliente. Sin embargo, atraer nuevos clientes puede ser un desaf\u00edo, y la log\u00edstica es crucial para cumplir con las entregas.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><em>TodologisticaNEWS: Las principales noticias sobre puertos, log\u00edstica, transporte y comercio exterior<\/em><\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"El crecimiento del eCommerce en M\u00e9xico sigue en aumento. En el \u00faltimo a\u00f1o, el valor...","protected":false},"author":957,"featured_media":53603,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[73,11334],"tags":[214,12181,459,100,215,145],"yst_prominent_words":[935,700,933,2096,656,1454,1246,2082,1772],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2024\/07\/El-eCommerce-D2C-crece-en-Mexico.jpg","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"dmme0eFY5d\"><a href=\"https:\/\/todologisticanews.com\/site\/el-ecommerce-d2c-crece-en-mexico\/\">El eCommerce D2C crece en M\u00e9xico<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/el-ecommerce-d2c-crece-en-mexico\/embed\/#?secret=dmme0eFY5d\" width=\"500\" height=\"350\" title=\"\u00abEl eCommerce D2C crece en M\u00e9xico\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"dmme0eFY5d\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),l=0;l<n.length;l++)n[l].style.display=\"none\";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=d.createElement(\"a\"),a=d.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n"},"_links":{"self":[{"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/posts\/53563"}],"collection":[{"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/users\/957"}],"replies":[{"embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/comments?post=53563"}],"version-history":[{"count":2,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/posts\/53563\/revisions"}],"predecessor-version":[{"id":53604,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/posts\/53563\/revisions\/53604"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/media\/53603"}],"wp:attachment":[{"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/media?parent=53563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/categories?post=53563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/tags?post=53563"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/yst_prominent_words?post=53563"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/todologisticanews.com\/site\/wp-json\/wp\/v2\/series?post=53563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}