{"id":53312,"date":"2024-07-08T13:57:32","date_gmt":"2024-07-08T13:57:32","guid":{"rendered":"https:\/\/todologisticanews.com\/site\/?p=53312"},"modified":"2024-07-08T13:57:39","modified_gmt":"2024-07-08T13:57:39","slug":"hot-sale-2024-record-de-ventas-y-preferencia-por-lo-digital","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/hot-sale-2024-record-de-ventas-y-preferencia-por-lo-digital\/","title":{"rendered":"Hot Sale 2024: R\u00e9cord de ventas y preferencia por lo digital"},"content":{"rendered":"\n<p>El Hot Sale 2024, que se desarroll\u00f3 del 15 al 20 de mayo, alcanz\u00f3 un total de 34 mil 539 millones de pesos, representando un aumento del 15.3% respecto al a\u00f1o anterior.<\/p>\n\n\n\n<p> Seg\u00fan datos de la Asociaci\u00f3n Mexicana de Venta Online (AMVO). El evento, que ha experimentado un crecimiento sostenido a doble d\u00edgito durante la \u00faltima d\u00e9cada, refleja un incremento acumulado del 57.2% en ventas desde su inicio.<\/p>\n\n\n\n<p>Roberto Butrague\u00f1o, director de Retail de NielsenIQ, destac\u00f3 que el 88% de las ventas correspondieron al sector retail, mientras que el 12% restante se atribuy\u00f3 al sector de viajes y servicios B2C. El ticket promedio por compra fue de dos mil 391 pesos; con un total de 28.1 millones de unidades vendidas en 14.4 millones de \u00f3rdenes, promediando 1.9 art\u00edculos por pedido.<\/p>\n\n\n\n<p>Daniela Orozco, directora de Inteligencia y Estudios de Mercado de la AMVO, se\u00f1al\u00f3 que el 47% de los internautas mexicanos participaron en el Hot Sale; equivalente a 12.5 millones de personas, siendo el 84% de ellos personas bancarizadas.<\/p>\n\n\n\n<p>En t\u00e9rminos de canales de venta, a pesar de la inclusi\u00f3n de opciones f\u00edsicas, el 59% de las compras se realizaron online; principalmente debido a la comodidad que ofrece este formato. El sureste de M\u00e9xico lider\u00f3 las compras con un 28%, superando a la Ciudad de M\u00e9xico y el Valle de M\u00e9xico.<\/p>\n\n\n\n<p>Los m\u00e9todos de pago m\u00e1s utilizados fueron tarjetas de d\u00e9bito (42%), cr\u00e9dito (40%) y departamentales (12%), aunque el pago contra entrega mostr\u00f3 un crecimiento significativo del 11%.<\/p>\n\n\n\n<p>En cuanto a la entrega, el 79% prefiri\u00f3 recibir su compra a domicilio, mientras que el 14% opt\u00f3 por recogerla en un punto de retiro, indicando una tendencia hacia la flexibilidad en los m\u00e9todos de entrega.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><em>TodologisticaNEWS: Las principales noticias sobre puertos, log\u00edstica, transporte y comercio exterior<\/em><\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"El Hot Sale 2024, que se desarroll\u00f3 del 15 al 20 de mayo, alcanz\u00f3 un...","protected":false},"author":957,"featured_media":53343,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[73,11334],"tags":[12156,214,459,9781,100,215,145],"yst_prominent_words":[9258,2982,2747,933,2099,5971,1246,1198,851,8786,2661,689,1767,1762,1772],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2024\/07\/Hot-Sale-2024-Record-de-ventas-y-preferencia-por-lo-digital.jpg","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"Cyx9wBi9GR\"><a href=\"https:\/\/todologisticanews.com\/site\/hot-sale-2024-record-de-ventas-y-preferencia-por-lo-digital\/\">Hot Sale 2024: R\u00e9cord de ventas y preferencia por lo digital<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/hot-sale-2024-record-de-ventas-y-preferencia-por-lo-digital\/embed\/#?secret=Cyx9wBi9GR\" width=\"500\" height=\"350\" title=\"\u00abHot Sale 2024: R\u00e9cord de ventas y preferencia por lo digital\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"Cyx9wBi9GR\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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