{"id":5126,"date":"2016-01-12T08:03:29","date_gmt":"2016-01-12T08:03:29","guid":{"rendered":"https:\/\/todologistica.com\/site\/oca-estrena-identidad-visual-en-una-nueva-campana-publicitaria\/"},"modified":"2016-01-12T08:03:29","modified_gmt":"2016-01-12T08:03:29","slug":"oca-estrena-identidad-visual-en-una-nueva-campana-publicitaria","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/oca-estrena-identidad-visual-en-una-nueva-campana-publicitaria\/","title":{"rendered":"OCA estrena identidad visual en una nueva campa\u00f1a publicitaria"},"content":{"rendered":"<p>   Para transmitir modernidad y al mismo tiempo mantener su esencia, el dise\u00f1o del isologo prescinde del color naranja en una de sus flechas y del marco que lo conten\u00eda. A esta nueva apariencia, m\u00e1s simple y actual, se suma el claim \u201cLas buenas noticias llegan\u201d, anclado en su visi\u00f3n del servicio.   Estos cambios se hacen tangibles en la nueva campa\u00f1a publicitaria, que apela a los motivos, la expectativa y la historia detr\u00e1s de cada env\u00edo. \u201cBuscamos transmitir que llevamos mucho m\u00e1s que paquetes y sobres. Para quienes env\u00edan, estamos transportando la confianza que depositan en nosotros. Para quienes reciben, estamos entregando anhelos, necesidades y deseos\u201d explica Ariel Mart\u00ednez Di Vietri, Director de Marketing y Creatividad de OCA.   Esta nueva identidad visual se plasm\u00f3 tambi\u00e9n en el nuevo sitio web www.oca.com.ar. Con un dise\u00f1o moderno, el portal permite una r\u00e1pida navegaci\u00f3n, buscando brindar practicidad y funcionalidad; optimizando la experiencia de usuarios y empresas que operan en el mercado online.   Estas iniciativas forman parte de las acciones realizadas en el marco de la pol\u00edtica corporativa de OCA, que tiene como premisa la innovaci\u00f3n constante. <\/p>\n","protected":false},"excerpt":{"rendered":"OCA, la compa\u00f1\u00eda de correo privado y log\u00edstica m\u00e1s importante de Argentina y Latinoam\u00e9rica, lanza una nueva campa\u00f1a publicitaria para presentar su renovada imagen de marca, que incluye tambi\u00e9n la actualizaci\u00f3n de su sitio web.","protected":false},"author":3,"featured_media":5125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[68],"tags":[],"yst_prominent_words":[],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2016\/01\/OCA.jpg","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"0T92Ow186p\"><a href=\"https:\/\/todologisticanews.com\/site\/oca-estrena-identidad-visual-en-una-nueva-campana-publicitaria\/\">OCA estrena identidad visual en una nueva campa\u00f1a publicitaria<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/oca-estrena-identidad-visual-en-una-nueva-campana-publicitaria\/embed\/#?secret=0T92Ow186p\" width=\"500\" height=\"350\" title=\"\u00abOCA estrena identidad visual en una nueva campa\u00f1a publicitaria\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"0T92Ow186p\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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