{"id":44381,"date":"2023-07-06T13:40:52","date_gmt":"2023-07-06T13:40:52","guid":{"rendered":"https:\/\/todologisticanews.com\/site\/?p=44381"},"modified":"2023-07-06T13:40:55","modified_gmt":"2023-07-06T13:40:55","slug":"hot-sale-argentina-demuestra-que-hay-un-espacio-para-estrategia-mas-alla-de-la-venta","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/hot-sale-argentina-demuestra-que-hay-un-espacio-para-estrategia-mas-alla-de-la-venta\/","title":{"rendered":"<strong>Hot Sale Argentina demuestra que hay un espacio para estrategia m\u00e1s all\u00e1 de la venta<\/strong>"},"content":{"rendered":"\n<p>GfK, consultora global que ofrece recomendaciones de crecimiento a partir de datos y perspectivas de negocio, dio a conocer resultados ampliados del Hot Sale en Argentina en mayo pasado, usando datos Netquest de medici\u00f3n pasiva de internautas, en los que destaca que hubo cambios importantes en la conversi\u00f3n a ventas de los diversos sitios online, sin estar directamente ligados a cifras de alcance y n\u00famero de visitas.<\/p>\n\n\n\n<p>De acuerdo con la C\u00e1mara Argentina de Comercio Electr\u00f3nico (CACE) para Hot Sale, uno de los eventos m\u00e1s importantes de descuentos online, nuevamente la convocatoria fue un \u00e9xito y culmin\u00f3 con una facturaci\u00f3n de 86 mil millones de pesos (unos 375 millones de d\u00f3lares). Dicha cifra representa un crecimiento del 105 % en facturaci\u00f3n en comparaci\u00f3n con el Hot Sale 2022. Se compraron en total 6,8 millones de productos, un 11% m\u00e1s que en Hot Sale 2022. El valor del ticket promedio alcanz\u00f3 los 20 800 pesos (aproximadamente 90 d\u00f3lares) se\u00f1ala CACE.<\/p>\n\n\n\n<p>CACE se\u00f1al\u00f3 que de acuerdo con sus reportes, al analizar las categor\u00edas que m\u00e1s unidades vendieron, la lista estuvo liderada por Alimentos y bebidas; Productos de belleza; Indumentaria (no deportiva); Productos de higiene y cuidado personal y Hogar, muebles y jard\u00edn. En el top cinco de las categor\u00edas con mayor facturaci\u00f3n este a\u00f1o estuvieron electrodom\u00e9sticos y aires acondicionados, celulares y tel\u00e9fonos, pasajes y turismo, electr\u00f3nica, audio, video y TV y Computaci\u00f3n e indumentaria no deportiva se ubic\u00f3 en el puesto n\u00famero seis.<\/p>\n\n\n\n<p>Lo que sugiere GfK con sus informes ampliados es ampliar la perspectiva competitiva con los resultados en t\u00e9rminos de compradores, para evidenciar el potencial de construcci\u00f3n de marca en el largo plazo, que complementa el resultado t\u00e1ctico de la venta inmediata.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"GfK, consultora global que ofrece recomendaciones de crecimiento a partir de datos y perspectivas de...","protected":false},"author":3,"featured_media":44401,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[68],"tags":[253,472],"yst_prominent_words":[8309,3139,810,933,2851,4893,4672,1198,8786,712,2840],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2023\/07\/Hot-Sale-Argentina.jpg","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"U8mGNnSfpO\"><a href=\"https:\/\/todologisticanews.com\/site\/hot-sale-argentina-demuestra-que-hay-un-espacio-para-estrategia-mas-alla-de-la-venta\/\"><strong>Hot Sale Argentina demuestra que hay un espacio para estrategia m\u00e1s all\u00e1 de la venta<\/strong><\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/hot-sale-argentina-demuestra-que-hay-un-espacio-para-estrategia-mas-alla-de-la-venta\/embed\/#?secret=U8mGNnSfpO\" width=\"500\" height=\"350\" title=\"\u00ab&lt;strong&gt;Hot Sale Argentina demuestra que hay un espacio para estrategia m\u00e1s all\u00e1 de la venta&lt;\/strong&gt;\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"U8mGNnSfpO\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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