{"id":4172,"date":"2015-05-13T14:33:53","date_gmt":"2015-05-13T14:33:53","guid":{"rendered":"https:\/\/todologistica.com\/site\/zara-vs-nike-estrategias-operacionales-opuestas\/"},"modified":"2015-05-13T14:33:53","modified_gmt":"2015-05-13T14:33:53","slug":"zara-vs-nike-estrategias-operacionales-opuestas","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/zara-vs-nike-estrategias-operacionales-opuestas\/","title":{"rendered":"Zara vs. Nike: \u00bfEstrategias operacionales opuestas?"},"content":{"rendered":"\n<p>El pr\u00f3ximo martes 19 de Mayo Germ\u00e1n Guido Lavalle. Profesor titular de la materia Gesti\u00f3n de la Cadena de Valor \u2013 Maestr\u00eda en Gesti\u00f3n de Operaciones de la Universidad Austral &#8211; dar\u00e1 una conferencia sobre este tema en el marco del SIML. Todologistica est\u00e1 presente como sponsor y estar\u00e1 distribuyendo la Gu\u00eda Log\u00edstica y de Comercio Exterior.<\/p>\n<p>Los esperamos.<\/p>\n<p>Inscripciones aqu\u00ed:<\/p>\n<p>\u00a0<\/p>\n<p><a href=\"http:\/\/www.todologistica.com\/mailing\/SIML.html\">http:\/\/www.todologistica.com\/mailing\/SIML.html<\/a><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00bfPor qu\u00e9 asistir?<\/p>\n<p>\u2022 Lo llevar\u00e1 a reflexionar sobre la estrategia de operaciones de su empresa.<\/p>\n<p>\u2022 Le permitir\u00e1 ver c\u00f3mo las mejores empresas del mundo desarrollan una ventaja competitiva sostenida en el tiempo, a partir de sus operaciones de producci\u00f3n y log\u00edstica.<\/p>\n<p>\u2022 Lo guiar\u00e1 en la definici\u00f3n de m\u00e9tricas apropiadas para evaluar y mejorar las operaciones de su empresa.<\/p>\n<p>Germ\u00e1n Guido Lavalle. Ph.D., Eng. Director y Fundador de CANDOIT, Ingenier\u00eda y Tecnolog\u00eda. Profesor titular de la materia Gesti\u00f3n de la Cadena de Valor \u2013 Maestr\u00eda en Gesti\u00f3n de Operaciones de la Universidad Austral. Director del Programa en Simulaci\u00f3n de Operaciones, Universidad Austral, 2009-2011. Rector en el Instituto Tecnol\u00f3gico de Buenos Aires (ITBA), 2012-2014. Doctor en Ingenier\u00eda, Instituto Balseiro, Argentina<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span style=\"font-size: 12.1599998474121px; line-height: 15.8079996109009px;\">La estrategia operacional de Nike se ha basado, en buena medida, en trasladar la producci\u00f3n a lugares de bajo costo, como China e Indonesia. En cambio, Zara realiza la mayor parte de su producci\u00f3n en Europa y distribuye desde su centro log\u00edstico en Zaragoza. \u00bfCu\u00e1l es el secreto para que ambas estrategias operacionales, que parecen absolutamente opuestas, sean tan exitosas?<\/span><\/p> ","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[68],"tags":[],"yst_prominent_words":[],"series":[],"episode_featured_image":false,"episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"YRe1g68s2u\"><a href=\"https:\/\/todologisticanews.com\/site\/zara-vs-nike-estrategias-operacionales-opuestas\/\">Zara vs. Nike: \u00bfEstrategias operacionales opuestas?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/zara-vs-nike-estrategias-operacionales-opuestas\/embed\/#?secret=YRe1g68s2u\" width=\"500\" height=\"350\" title=\"\u00abZara vs. Nike: \u00bfEstrategias operacionales opuestas?\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"YRe1g68s2u\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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