{"id":39967,"date":"2023-02-06T13:18:14","date_gmt":"2023-02-06T13:18:14","guid":{"rendered":"https:\/\/todologisticanews.com\/site\/?p=39967"},"modified":"2023-02-06T13:18:16","modified_gmt":"2023-02-06T13:18:16","slug":"aumenta-uso-de-canales-digitales","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/aumenta-uso-de-canales-digitales\/","title":{"rendered":"Aumenta uso de canales digitales"},"content":{"rendered":"\n<p>El sector del transporte y la log\u00edstica ha experimentado un gran crecimiento, parejo al del comercio electr\u00f3nico en todo el mundo, en gran parte impulsado por el crecimiento de las ventas minoristas a nivel mundial durante lo que fue la pandemia.<\/p>\n\n\n\n<p>Seg\u00fan un \u00faltimo relevamiento de la empresa Infobip, empresas de comunicaciones omnicanal en la nube, tras analizar alrededor de&nbsp;153 mil millones de interacciones&nbsp;efectuadas a trav\u00e9s de su plataforma, el sector de la log\u00edstica y transporte se presenta como una de las industrias con mayor crecimiento en lo que hace a cantidad de interacciones a trav\u00e9s de herramientas de mensajer\u00eda.<\/p>\n\n\n\n<p>La log\u00edstica omnicanal plantea opciones de entrega m\u00e1s comunidadas, transparentes, personalizadas, eficientes y r\u00e1pidas.<\/p>\n\n\n\n<p>Con un crecimiento exponencial del 428% para la industria comparando 2022 con 2021 en lo que hace al uso de Mensajer\u00eda en plataformas como Facebook Messenger, muy por debajo se encuentran el sector de retail\/eCommerce (+155% v\u00eda correo electr\u00f3nico) y el financiaro y bancario (+134% v\u00eda WhatsApp).<\/p>\n\n\n\n<p>El estudio de Infobip tambi\u00e9n indica que en t\u00e9rminos generales, m\u00e1s all\u00e1 de la industria, regi\u00f3n o casos de uso, todos los canales digitales vieron un aumento exponencial en su uso entre 2021 y 2022.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><em>TodologisticaNEWS: Las principales noticias sobre puertos, log\u00edstica, transporte y comercio exterior<\/em><\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"El sector del transporte y la log\u00edstica ha experimentado un gran crecimiento, parejo al del...","protected":false},"author":3,"featured_media":39988,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[10275],"tags":[329,1572,3089],"yst_prominent_words":[3245,8309,700,933,1964,652,656,689,827,2094,1779],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2023\/02\/canales-digitales.jpg","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"IHiQ5eIDD7\"><a href=\"https:\/\/todologisticanews.com\/site\/aumenta-uso-de-canales-digitales\/\">Aumenta uso de canales digitales<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/aumenta-uso-de-canales-digitales\/embed\/#?secret=IHiQ5eIDD7\" width=\"500\" height=\"350\" title=\"\u00abAumenta uso de canales digitales\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"IHiQ5eIDD7\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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