{"id":36600,"date":"2022-10-20T22:31:16","date_gmt":"2022-10-20T22:31:16","guid":{"rendered":"https:\/\/todologisticanews.com\/site\/?p=36600"},"modified":"2022-10-21T12:24:31","modified_gmt":"2022-10-21T12:24:31","slug":"campo-de-batalha","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/campo-de-batalha\/","title":{"rendered":"CAMPO DE BATALHA"},"content":{"rendered":"\n<p>Em 2023, os progn\u00f3sticos do progresso da economia global a\u00e7oitada impiedosamente pelas ondas de choque geradas pelos conflitos entre na\u00e7\u00f5es, pela volatilidade dos mercados, pela eleva\u00e7\u00e3o das taxas de juros, pela infla\u00e7\u00e3o e pela \u00e2nsia de poder e de gan\u00e2ncia de alguns, assinalam um leque de dificuldades para o com\u00e9rcio internacional que, como sempre, deve castigar com maior for\u00e7a as pequenas e m\u00e9dias empresas (P&amp;M), uma das partes mais vulner\u00e1veis na cadeia de neg\u00f3cios al\u00e9m-fronteiras.<\/p>\n\n\n\n<p>Nessa situa\u00e7\u00e3o, plena de desafios, os dirigentes das P&amp;M precisam usar todos os mecanismos dispon\u00edveis para manter posi\u00e7\u00f5es competitivas e perceber que n\u00e3o podem cair no desanimo daqueles que acham que as negras nuvens que obscurecem o horizonte s\u00e3o o prel\u00fadio de desastres maiores e n\u00e3o apenas signos dos eternos ciclos econ\u00f4micos,<br>de altos e baixos, que fustigam periodicamente o andar da economia.<\/p>\n\n\n\n<p>Assim, \u00e9 preciso programar e executar a\u00e7\u00f5es que tem como embasamento princ\u00edpios de&nbsp;excel\u00eancia na gest\u00e3o dos&nbsp;neg\u00f3cios internacionais, traduzidos numa posi\u00e7\u00e3o competitiva necess\u00e1ria e suficiente para garantir a\u00e7\u00f5es externas cont\u00ednuas, seguras e lucrativas.<\/p>\n\n\n\n<p>Ou, em outras palavras: se a<strong> competitividade<\/strong> \u00e9 condi\u00e7\u00e3o \u201csine-qua-non\u201d para o crescimento das grandes empresas, para as P&amp;M deve ser entendida como uma quest\u00e3o crucial, priorit\u00e1ria e definitivamente necess\u00e1ria.&nbsp;<\/p>\n\n\n\n<p>Sob qualquer ponto de vista, \u00e9 o passaporte para a vit\u00f3ria nessas batalhas sem fim.<\/p>\n\n\n\n<p>E, a partir da compreens\u00e3o da necessidade de percorrer caminhos mais dif\u00edceis para atingir resultados positivos, n\u00e3o vacilar em aplicar com a m\u00e1xima urg\u00eancia um conjunto de atributos de excel\u00eancia empresarial&nbsp;entre os quais merecem destaque a<em> vis\u00e3o de neg\u00f3cios; informa\u00e7\u00e3o; especializa\u00e7\u00e3o; inova\u00e7\u00e3o; log\u00edstica;<\/em><\/p>\n\n\n\n<p><em><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Comunicaci\u00f3n; diferenciaci\u00f3n; marketing; relaci\u00f3n<\/font><\/font><\/em><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"> ;&nbsp;<\/font><\/font><em><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">creatividad y rentabilidad<\/font><\/font><\/em><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"> &nbsp;\u2013 herramientas esenciales para crecer con seguridad y alcanzar un papel relevante en las guerras de los mercados internacionales.<\/font><\/font><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"185\" src=\"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2022\/10\/nozar-001-2-800x185.jpg\" alt=\"\" class=\"wp-image-36639\" srcset=\"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2022\/10\/nozar-001-2-800x185.jpg 800w, https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2022\/10\/nozar-001-2-300x69.jpg 300w, https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2022\/10\/nozar-001-2-768x177.jpg 768w, https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2022\/10\/nozar-001-2.jpg 840w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"Em 2023, os progn\u00f3sticos do progresso da economia global a\u00e7oitada impiedosamente pelas ondas de choque...","protected":false},"author":3,"featured_media":36641,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[70],"tags":[238,10206],"yst_prominent_words":[1177,1042,1121,7989,2141,1275,1041,644,2300,692,2138,4531,1083,7196,2163,1037],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2022\/10\/CAMPO-DE-BATALHA.jpg","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"tihAP5KBgR\"><a href=\"https:\/\/todologisticanews.com\/site\/campo-de-batalha\/\">CAMPO DE BATALHA<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/campo-de-batalha\/embed\/#?secret=tihAP5KBgR\" width=\"500\" height=\"350\" title=\"\u00abCAMPO DE BATALHA\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"tihAP5KBgR\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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