{"id":36548,"date":"2022-10-20T12:43:19","date_gmt":"2022-10-20T12:43:19","guid":{"rendered":"https:\/\/todologisticanews.com\/site\/?p=36548"},"modified":"2022-10-20T12:43:19","modified_gmt":"2022-10-20T12:43:19","slug":"falabella-apostara-por-la-omnicanalidad","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/falabella-apostara-por-la-omnicanalidad\/","title":{"rendered":"Falabella apostar\u00e1 por la omnicanalidad"},"content":{"rendered":"\n<p>La cadena de almacenes <a href=\"https:\/\/www.falabella.com.co\/falabella-co\" data-type=\"URL\" data-id=\"https:\/\/www.falabella.com.co\/falabella-co\">Falabella<\/a> apostar\u00e1 por la omnicanalidad, tras la reestructuraci\u00f3n de su negocio; la cual incluye medidas como el cierre de hasta 10% de sus locales en varios pa\u00edses.<\/p>\n\n\n\n<p>Se pudo conocer que la empresa cerrar\u00e1 10% de sus almacenes locales en pa\u00edses como Chile, Colombia y Per\u00fa. Ya que estar\u00eda apostando por la omnicanalidad y por el crecimiento de sus ventas a trav\u00e9s del canal de e-commerce.<\/p>\n\n\n\n<p>Seg\u00fan la compa\u00f1\u00eda, su objetivo est\u00e1 enfocado en mejorar la experiencia de compra omnicanal a sus clientes. Por lo cual, interact\u00faan desde diferentes plataformas y se anticipan a las tendencias con herramientas y procesos que les permiten estar en vanguardia. Destac\u00f3 la empresa a trav\u00e9s de un comunicado de prensa.<\/p>\n\n\n\n<p>En funci\u00f3n de esta estrategia, la compa\u00f1\u00eda afirm\u00f3 que han fortalecido su p\u00e1gina web, su aplicaci\u00f3n m\u00f3vil, sus ventas por WhatsApp, los kioscos en tiendas, las ventas telef\u00f3nicas y su programa \u2018Aliado Emprendedor\u2019. Asimismo, han fortalecido la <a href=\"https:\/\/todologisticanews.com\/site\/cinco-capacidades-donde-toda-compania-debe-focalizarse-para-enfrentar-cambios-en-cadenas-de-suministro\/\" data-type=\"URL\" data-id=\"https:\/\/todologisticanews.com\/site\/cinco-capacidades-donde-toda-compania-debe-focalizarse-para-enfrentar-cambios-en-cadenas-de-suministro\/\">log\u00edstica<\/a> para ofrecer menores tiempos de entrega,; as\u00ed como tambi\u00e9n informaci\u00f3n clara y oportuna sobre los estatus de los despachos a sus clientes. Esto les ha permitido obtener niveles hist\u00f3ricos de satisfacci\u00f3n de clientes en los servicios de postventa y atenci\u00f3n.<\/p>\n\n\n\n<p>De otro modo, la cadena inform\u00f3 que los efectos del e-commerce han sido positivos y que han logrado llegar a nuevos clientes e innovar en su brazo log\u00edstico. Tambi\u00e9n, Falabella anunci\u00f3 que esperan construir un centro de distribuci\u00f3n en el pa\u00eds en el sector retail, que contar\u00e1 con m\u00e1s de 185.000 metros cuadrados y permitir\u00e1 despachar m\u00e1s de 350.000 productos diariamente. La entrada en funcionamiento de este centro de distribuci\u00f3n ser\u00e1 en el a\u00f1o 2024\u201d.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong><em>TodologisticaNEWS: Las principales noticias sobre puertos, log\u00edstica, transporte y comercio exterior<\/em><\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n","protected":false},"excerpt":{"rendered":"La cadena de almacenes Falabella apostar\u00e1 por la omnicanalidad, tras la reestructuraci\u00f3n de su negocio;...","protected":false},"author":957,"featured_media":36584,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[72],"tags":[282,10535,10536,9424],"yst_prominent_words":[3368,687,2204,3393,676,3734,733,3781,765,2745,656,929,2094,1772],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2022\/10\/Falabella-apostara-por-la-omnicanalidad.jpg","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"SptRE4d22g\"><a href=\"https:\/\/todologisticanews.com\/site\/falabella-apostara-por-la-omnicanalidad\/\">Falabella apostar\u00e1 por la omnicanalidad<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/falabella-apostara-por-la-omnicanalidad\/embed\/#?secret=SptRE4d22g\" width=\"500\" height=\"350\" title=\"\u00abFalabella apostar\u00e1 por la omnicanalidad\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"SptRE4d22g\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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