{"id":34691,"date":"2022-08-19T13:07:33","date_gmt":"2022-08-19T13:07:33","guid":{"rendered":"https:\/\/todologisticanews.com\/site\/?p=34691"},"modified":"2023-02-10T15:45:36","modified_gmt":"2023-02-10T15:45:36","slug":"o-primeiro-passo","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/o-primeiro-passo\/","title":{"rendered":"O PRIMEIRO PASSO"},"content":{"rendered":"\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">En nuestro mundo globalizado, dos gigantes, Brasil en Am\u00e9rica del Sur y China en Asia, mantienen importantes relaciones comerciales que, en muchos sentidos, allanaron el camino para importantes afinidades en la geopol\u00edtica mundial.<\/font><\/font><\/p>\n\n\n\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Esto es m\u00e1s que evidente desde abril de 2009, cuando China super\u00f3 a EE.UU. como principal destino de las exportaciones brasile\u00f1as, desplazando a nuestro comprador tradicional al segundo lugar y dejando a Argentina en la tercera posici\u00f3n.<\/font><\/font><\/p>\n\n\n\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Desde entonces, China ha mantenido una posici\u00f3n de liderazgo indiscutible en la compra de productos brasile\u00f1os, que alcanz\u00f3 los US$ 89 mil millones en 2021, dejando, como es habitual, un importante saldo favorable para nuestro pa\u00eds.<\/font><\/font><\/p>\n\n\n\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">En la actualidad, es casi imposible imaginar las formidables dificultades \u2013pol\u00edticas, log\u00edsticas, culturales, de marketing, operativas y coyunturales, por decir lo m\u00ednimo\u2013 que hubo que superar para concretar negocios en la tierra del drag\u00f3n.<\/font><\/font><\/p>\n\n\n\n<p>Vale lembrar que, comparativamente, realizar hoje vendas internacionais \u00e9 quase brincadeira, o que refor\u00e7a o recado hist\u00f3rico para os que retrocedem frente \u00e0s dificuldades de vender no exterior. Na China, por exemplo.<\/p>\n\n\n\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Caf\u00e9 Pel\u00e9, la marca de caf\u00e9 soluble de Cacique, hab\u00eda logrado la haza\u00f1a de ingresar al mercado chino, \u00a1abriendo nuevos caminos para definir el ma\u00f1ana!<\/font><\/font><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"185\" src=\"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2022\/08\/nozar-001-1-800x185.jpg\" alt=\"\" class=\"wp-image-34709\" srcset=\"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2022\/08\/nozar-001-1-800x185.jpg 800w, https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2022\/08\/nozar-001-1-300x69.jpg 300w, https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2022\/08\/nozar-001-1-768x177.jpg 768w, https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2022\/08\/nozar-001-1.jpg 840w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><strong><em>TodologisticaNEWS: Las principales noticias sobre puertos, log\u00edstica, transporte y comercio exterior<\/em><\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"En nuestro mundo globalizado, dos gigantes, Brasil en Am\u00e9rica del Sur y China en Asia,...","protected":false},"author":3,"featured_media":34712,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[92,70],"tags":[238,10206,6026],"yst_prominent_words":[5064,948,701,4893,6864],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2022\/08\/O-PRIMEIRO-PASSO.jpg","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"wHrAgozmzn\"><a href=\"https:\/\/todologisticanews.com\/site\/o-primeiro-passo\/\">O PRIMEIRO PASSO<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/o-primeiro-passo\/embed\/#?secret=wHrAgozmzn\" width=\"500\" height=\"350\" title=\"\u00abO PRIMEIRO PASSO\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"wHrAgozmzn\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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