{"id":26212,"date":"2021-06-28T19:45:07","date_gmt":"2021-06-28T19:45:07","guid":{"rendered":"https:\/\/todologisticanews.com\/site\/?p=26212"},"modified":"2021-06-28T19:45:07","modified_gmt":"2021-06-28T19:45:07","slug":"a-mayores-ventas-mayores-retos-la-logistica-ecommerce-detras-del-hotsale","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/a-mayores-ventas-mayores-retos-la-logistica-ecommerce-detras-del-hotsale\/","title":{"rendered":"A mayores ventas, mayores retos, la log\u00edstica ecommerce detr\u00e1s del Hotsale"},"content":{"rendered":"\n<p>El HOT SALE 2021 ha tenido, un 35% m\u00e1s compradores que la edici\u00f3n del 2020 seg\u00fan Fintonic*, unas compras que se realizaron mayoritariamente en los \u00faltimos d\u00edas de la campa\u00f1a. Datos que confirman que, <strong>en M\u00e9xico, al igual que en el resto del mundo, el canal online va ganando confianza entre los consumidores, algo <\/strong>que las marcas tienen que saber aprovechar.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"381\" src=\"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2021\/06\/LOGISFASHION-21-800x381.jpg\" alt=\"\" class=\"wp-image-26213\" srcset=\"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2021\/06\/LOGISFASHION-21-800x381.jpg 800w, https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2021\/06\/LOGISFASHION-21-300x143.jpg 300w, https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2021\/06\/LOGISFASHION-21-768x366.jpg 768w, https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2021\/06\/LOGISFASHION-21.jpg 840w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Pero, el crecimiento de las ventas no asegura el \u00e9xito del negocio online. La clave para la supervivencia de un E-Commerce es una continua reinvenci\u00f3n focalizada en la mejora de la experiencia del usuario, m\u00e1s flexible, intuitiva y personalizada, as\u00ed como en una log\u00edstica eficiente.<\/p>\n\n\n\n<p>En las campa\u00f1as comerciales donde se incentivan las compras de forma masiva durante momentos puntuales del a\u00f1o ponen a prueba a los E-Commerce o tiendas en l\u00ednea, quienes deben estar preparados para gestionar de manera satisfactoria sus procesos de compra y sobre todo la entrega en tiempo y forma al usuario final.&nbsp; Una tarea que no es f\u00e1cil, sobre todo, porque los altos picos en las ventas, obliga a las marcas a optimizar al m\u00e1ximo sus procesos log\u00edsticos y los flujos de trabajo para mantener la fidelidad de sus clientes, respetando los tiempos de entrega y la calidad en los env\u00edos.<\/p>\n\n\n\n<p>En \u00e9pocas como el Hot Sale, se pone de relieve la importancia de contar con profesionales de la log\u00edstica y distribuci\u00f3n que puedan asesorarte y ayudarte a manejar de una manera m\u00e1s eficiente tu cadena de suministro. Porque un fallo en la entrega puede incidir, en un alto porcentaje, en la p\u00e9rdida de confianza del cliente. Y es que seg\u00fan datos del informe \u201cEstudio de venta online 2020\u201d de AMVO aseguran que el 41% de los mexicanos que compran productos de moda y lifestyle v\u00eda online no est\u00e1n dispuestos a esperar m\u00e1s de 3 d\u00edas. Un comportamiento muy exigente que obliga a las marcas a contar con especialistas log\u00edsticos capaces de ofrecer una soluci\u00f3n que cubra las 4 claves que requiere una log\u00edstica E-Commerce de calidad; <strong>proximidad, flexibilidad, rapidez e integraci\u00f3n.&nbsp;<\/strong><\/p>\n\n\n\n<p>Operadores como Logisfashion M\u00e9xico, con una tecnolog\u00eda capaz de adaptarse a las necesidades de cada cliente, en la \u00faltima campa\u00f1a de Hot Sale 2021 han conseguido aumentar la capacidad m\u00e1xima de pedidos realizados en un 22% agilizando sustancialmente los tiempos de entrega a sus clientes. Aplicar un tratamiento \u00e1gil del stock en tr\u00e1nsito y usar una identificaci\u00f3n autom\u00e1tica con control de seguimiento a tiempo real es vital para cubrir los altos picos de demanda que est\u00e1 campa\u00f1a demanda.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"El HOT SALE 2021 ha tenido, un 35% m\u00e1s compradores que la edici\u00f3n del 2020...","protected":false},"author":2,"featured_media":26214,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[73],"tags":[459,9781,560,215],"yst_prominent_words":[943,3245,7333,2747,2851,3781,2099,656,1454,1246,1198,1772],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2021\/06\/LOGISFASHION-20.jpg","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"ehHdatniTa\"><a href=\"https:\/\/todologisticanews.com\/site\/a-mayores-ventas-mayores-retos-la-logistica-ecommerce-detras-del-hotsale\/\">A mayores ventas, mayores retos, la log\u00edstica ecommerce detr\u00e1s del Hotsale<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/a-mayores-ventas-mayores-retos-la-logistica-ecommerce-detras-del-hotsale\/embed\/#?secret=ehHdatniTa\" width=\"500\" height=\"350\" title=\"\u00abA mayores ventas, mayores retos, la log\u00edstica ecommerce detr\u00e1s del Hotsale\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"ehHdatniTa\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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