{"id":18441,"date":"2020-06-29T12:36:08","date_gmt":"2020-06-29T12:36:08","guid":{"rendered":"https:\/\/todologisticanews.com\/site\/?p=18441"},"modified":"2020-06-30T19:06:06","modified_gmt":"2020-06-30T19:06:06","slug":"el-e-commerce-es-hoy-el-principal-impulsor-del-desarrollo-logistico","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/el-e-commerce-es-hoy-el-principal-impulsor-del-desarrollo-logistico\/","title":{"rendered":"El e-commerce es hoy el principal impulsor del desarrollo log\u00edstico"},"content":{"rendered":"<p>La Asociaci\u00f3n Argentina de Log\u00edstica Empresaria (ARLOG) llev\u00f3 a cabo su tercer desayuno del a\u00f1o el jueves 25 de junio, a trav\u00e9s de la plataforma Zoom y en simult\u00e1neo por YouTube. M\u00e1s de 250 personas fueron parte del encuentro virtual, en el que se debatieron\u00a0los aspectos log\u00edsticos claves que deben tenerse en cuenta para brindar soluciones de e-commerce eficaces.<\/p>\n<p style=\"font-weight: 400;\">Con la moderaci\u00f3n de\u00a0<strong>Alejandro Leiras<\/strong>, director de Capacitaci\u00f3n de ARLOG, disertaron\u00a0<strong>\u00c1lvaro Herrera Rueda<\/strong>,\u00a0director de Operaciones de CTT Express Espa\u00f1a.<strong>\u00a0Sebasti\u00e1n Su\u00e1rez<\/strong>, socio en Bits0, y\u00a0<strong>Fernanda Onzari Nobua<\/strong>, gerente senior de e-commerce en DIA Argentina.<\/p>\n<p>En primer lugar,\u00a0<b>\u00c1lvaro Herrera Rueda<\/b>,\u00a0coment\u00f3: \u201cNuestra experiencia pas\u00f3 por varias fases. Primero, la actividad se contrajo y debimos adaptarnos a una actividad baja. A los pocos d\u00edas, se declar\u00f3 el transporte como esencial y luego pasamos a duplicar la actividad, ya que la \u00fanica manera de que la sociedad se abasteciera, fuera de la alimentaci\u00f3n y la farmacia, era a trav\u00e9s del e-commerce, sobre todo en electr\u00f3nica, mascotas, papeler\u00eda, ropa y bebidas alcoh\u00f3licas\u201d.<\/p>\n<p>Luego fue el turno de\u00a0<b>Sebasti\u00e1n Su\u00e1rez<\/b>,<b>\u00a0<\/b>quien present\u00f3 el relevamiento de una encuesta realizada a 1.000 consumidores de e-commerce en tiempos de pandemia, revelando que las ventas aumentaron un 300 por ciento en cantidad de operaciones, con un 50 por ciento m\u00e1s de consumidores, y teniendo en cuenta que el turismo desapareci\u00f3.<\/p>\n<p>Para finalizar el encuentro virtual,\u00a0<b>Fernanda Onzari Nobua<\/b>\u00a0precis\u00f3: \u201cDesde que empez\u00f3 la cuarentena, las aplicaciones de delivery fueron los grandes salvadores. Tenemos una alianza con Glovo y PedidosYa. El gran valor agregado es que les entregan a nuestros clientes una orden en 30 a 60 minutos, lo que hoy, con nuestra log\u00edstica, no podr\u00edamos hacer. Tienen el tracking del pedido muy aceitado y una personalizaci\u00f3n muy directa con el cliente.<\/p>\n<p>Para concluir, explic\u00f3 justamente que \u201cimplementamos dos dark stores. Uno es una tienda 100 por ciento exclusiva para la venta online en la ciudad de Buenos Aires. A nivel kpi, mejora los est\u00e1ndares ya que no comparte el surtido con la tienda f\u00edsica. Y el otro dark store est\u00e1 ubicado cerca de Pilar, en la provincia de Buenos Aires. Es una tienda dentro de un centro de distribuci\u00f3n con 900 metros cuadrados\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"La Asociaci\u00f3n Argentina de Log\u00edstica Empresaria (ARLOG) llev\u00f3 a cabo su tercer desayuno del a\u00f1o...","protected":false},"author":3,"featured_media":18461,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[68],"tags":[253,207,328,158,1241],"yst_prominent_words":[863,4069,4068,810,811,209,1385,647,3781,1635,4078,4079,4077,4070,656,4080,4074,4081,2094,3131],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/06\/desayuno-arlog.jpg","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"QCzHvA7MeT\"><a href=\"https:\/\/todologisticanews.com\/site\/el-e-commerce-es-hoy-el-principal-impulsor-del-desarrollo-logistico\/\">El e-commerce es hoy el principal impulsor del desarrollo log\u00edstico<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/el-e-commerce-es-hoy-el-principal-impulsor-del-desarrollo-logistico\/embed\/#?secret=QCzHvA7MeT\" width=\"500\" height=\"350\" title=\"\u00abEl e-commerce es hoy el principal impulsor del desarrollo log\u00edstico\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"QCzHvA7MeT\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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