{"id":15887,"date":"2020-04-13T18:21:18","date_gmt":"2020-04-13T18:21:18","guid":{"rendered":"https:\/\/todologisticanews.com\/site\/?p=15887"},"modified":"2020-04-14T13:05:58","modified_gmt":"2020-04-14T13:05:58","slug":"4-razones-por-que-no-compran-mis-servicios-logisticos","status":"publish","type":"post","link":"https:\/\/todologisticanews.com\/site\/4-razones-por-que-no-compran-mis-servicios-logisticos\/","title":{"rendered":"4 razones: \u00bfPor qu\u00e9 no compran mis servicios log\u00edsticos?"},"content":{"rendered":"<p>Afortunadamente ni esta pandemia que est\u00e1 viviendo el mundo har\u00e1 que los due\u00f1os de la carga: importadores, industriales y exportadores desistan de utilizar tus servicios log\u00edsticos.Esos servicios a los que le dedicas tiempo y energ\u00eda para comercializarlos, no siempre son contratados por tus potenciales clientes. Aunque intentes persuardirles, es probable que tengas que ajustar el enfoque en alguna de estas cuatro \u00e1reas.<\/p>\n<p><strong>Falta de conocimiento<\/strong>Ellos no pueden comprar servicios log\u00edsticos que desconocen. Si lo est\u00e1s comercializando, pero tu mercado no lo conoce, puede ser el momento de evaluar por qu\u00e9 no funciona.<\/p>\n<p><strong>Falta de entendimiento<\/strong>Ambos sabemos que los clientes compran en funci\u00f3n del BENEFICIO que van a obtener por tus servicios log\u00edsticos. Si le preguntamos a un par de tus clientes actuales, cu\u00e1les son todos los beneficios que tu empresa le est\u00e1 ofreciendo \u00bflo saben exactamente? Este es un aspecto clave. Debes centrar tu labor comercial y de comunicaci\u00f3n en darlos a entender.<\/p>\n<p><strong>Falta de valor percibido<\/strong>Nadie compra aquello que percibe SIN VALOR.\u00bfPor qu\u00e9 tus clientes deben valorar tu servicio log\u00edstico?. Utiliza los beneficios de tu servicio log\u00edstico, para crear valor percibido. Ese valor percibido es el que te ayudar\u00e1 a cerrar m\u00e1s negocios. Incluye testimonios en tus anuncios para esto o deja que tus clientes m\u00e1s fieles hablen sobre ti en un evento o revista especializada.<\/p>\n<p><strong>Falta de Necesidad<\/strong>\u00bfTus potenciales clientes saben c\u00f3mo tu servicio satisface sus necesidades? \u00bfLes facilita la vida, les ahorra tiempo, les hace sentirse mejor? \u00bfExactamente qu\u00e9 necesidades satisface tu servicio?Tienes que decirle estas cosas directamente, en tu web, en tus entrevistas, en tus anuncios.No les hagas adivinar ni dar la respuesta por su cuenta. Cu\u00e9ntales y ayuda a educarlos sobre el motivo, el por qu\u00e9 necesitan tu producto. As\u00ed como tus esfuerzos de marketing muestran c\u00f3mo tus servicios log\u00edsticos aportan valor, tambi\u00e9n deber\u00edan se\u00f1alar c\u00f3mo la ausencia de tu servicio puede crear problemas para tus potenciales clientes.<\/p>\n<p><a href=\"mailto:asesor@todologistica.com\">asesor@todologistica.com<\/a><\/p>\n<p><span style=\"width: 100%;\"><a href=\"http:\/\/bit.ly\/DescargaRP41\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" style=\"width: 100%;\" title=\"DESCARGA-RP41c\" src=\"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/03\/DESCARGA-RP41c.jpg\" alt=\"\" width=\"500\" height=\"365\" data-id=\"15741\" \/><\/a><\/span>Descarga la Revista Protagonista<\/p>\n","protected":false},"excerpt":{"rendered":"Afortunadamente ni esta pandemia que est\u00e1 viviendo el mundo har\u00e1 que los due\u00f1os de la...","protected":false},"author":2,"featured_media":16119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[607],"tags":[565],"yst_prominent_words":[],"series":[],"episode_featured_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/04\/f3.jpg","episode_player_image":"https:\/\/todologisticanews.com\/site\/wp-content\/uploads\/2020\/05\/LOGO-PODCAST.jpeg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/uy\/podcast\/todologistica\/id1515118482","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/10D0EeKwuNi9BrB6KSt4px?si=Tn0hRTGJQwW6HqtWKotEZg","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/todologisticanews.com\/site\/feed\/podcast\/todologistica","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"zTjMws1KMX\"><a href=\"https:\/\/todologisticanews.com\/site\/4-razones-por-que-no-compran-mis-servicios-logisticos\/\">4 razones: \u00bfPor qu\u00e9 no compran mis servicios log\u00edsticos?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/todologisticanews.com\/site\/4-razones-por-que-no-compran-mis-servicios-logisticos\/embed\/#?secret=zTjMws1KMX\" width=\"500\" height=\"350\" title=\"\u00ab4 razones: \u00bfPor qu\u00e9 no compran mis servicios log\u00edsticos?\u00bb \u2014 TodoLOGISTICA NEWS\" data-secret=\"zTjMws1KMX\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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